Innovation Recap - June 2023

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???????Short Recap ??????

??Technology trends:

?? LG电子 presents the new "LOOKandME Styling Hanger" that allows users to style themselves through a unique interactive experience.

???Sustainability Updates:

?? WNDR Alpine Launches into Activewear with Phase Series Featuring 100% Petroleum-Free Wicking Finish.

?? OrganoClick AB , a Swedish Nano-Cellulose Company, has developed ‘OrganoTex,’ an eco-labeled textile waterproofing material.

?? Stella McCartney launched a bag made from Bananatex, a fabric renowned for its durability, waterproof properties, and eco-friendly characteristics.?

?? The Thule Group AllTrail X Hiking Backpack, designed for adventurers, incorporated innovative features for both practicality and sustainability. Constructed from 50% recycled waxed canvas, the durable backpack offered impressive weather resistance.

?? The AIRIUM, a sustainable luxury handbag designed by AMSCHELA OFFICIAL ,?is a plant-based, petroleum-free, and biodegradable leather alternative.

?? Marc Jacobs partnered with footwear company Melissa Shoes USA to launch a sustainable footwear collection.?

?? In a three-year collaboration initiated by 开云 , ECOPEL | Faux Fur Artisan and DyeCoo Textile Systems B.V. have developed a waterless dyeing process for recycled polyester fur, resembling sheepskin. The innovative approach uses CO2 instead of water, a technique previously unapplied to faux fur production.

?? Diesel has collaborated with the United Nations Industrial Development Organisation to lay the groundwork for the launch of as many as 28,000 pairs of jeans that will be crafted using at least 20 percent recycled fibers.

?? The ‘Vale’ furniture collection has been designed by LAYER and KFI Studios as a series of chairs and stools that prioritise a sleek construction that are crafted out of recycled PET bottles.

????Digitalisation news:

?? 路易·威登 ventured into the digital realm, unveiling its unique digital “treasure trunk” NFT, each priced at about €39,000, meticulously designed with the brand’s iconic motifs.?

?? In a first-of-its-kind initiative, Puig launched an NFT activation to support the release of Carolina Herrera ’s latest fragrance, Good Girl Blush, at Madrid and Rio de Janeiro airports.

?? H&M new collaboration with digital fashion house The Fabricant , Weekday launched a limited-edition digital collectible, Artifact 001. This drop consisted of 300 pairs of digitally crafted sunglasses available in two different colors.

?? 酩悦·轩尼诗-路易·威登集团 has officially partnered with Epic Games , to transform its creative pipeline with cutting-edge 3D creation tools. This strategic collaboration aims to deliver immersive experiences such as virtual fittings, shows, 360° product carousels, augmented reality, and digital twins.

?? PUMA Group has broadened its foray into web3 with the launch of Black Station 2, an enhanced digital world and shopping experience developed using the Unreal Engine .?

?? Marking the 170th anniversary of its iconic Flacon aux Abeilles, Guerlain collaborated with mnstr to create a film using artificial intelligence called “Born in 1853. Made for the future”.

?? 耐克 launched “Airphoria” in Fortnite , a novel gaming experience that intertwines the iconic design of Nike Air Max with the dynamic gaming landscape.

?? GIVENCHY Parfums hosted a metaverse art exhibition on Web3 platform Spatial, featuring work from LGBT+ artists.

?? The Valentino WANNA Wear app, a Virtual Try-On (VTO) initiative, allowed customers to visualize themselves wearing items from the Urban Flows collection Fall 2023 and the exclusive ValenTie tie.

?? 香奈儿 introduced “The Collection”, a unique digital loyalty program that leverages the principle of Gamification. Members accumulate digital cards corresponding to their purchases of perfumery, skincare, and makeup products on a dedicated platform.

?? Digital fashion house The Fabricant teamed up with Highsnobiety for the “Not in Paris” collection, a set of three digital varsity jackets designed to be worn in augmented reality.

?? Foot Locker , ventured NFTs by launching its inaugural collection “Virtual Stripes Boxes” exclusively for its FLX membership program in the EMEA region.

?? 阿迪达斯 partnership with notable NFT artist Fewocious introduced the “Trefoil Flower Mint Pass” – a limited edition, Phygital collection that paired an NFT with a specially-created real-life Adidas Originals Campus 00s sneaker.

?? Ambush and designer incubator Terminal launched an innovative NFT collectible offered exclusive access to Spring/Summer 2023 event, and a physical sashiko teddy bear.

?? Crocs, Inc. partnered with 3D e-commerce firm Obsess to create the innovative Crocs Jibbitz Experience, an immersive online platform that offers five virtual sections inspired by Crocs’ Jibbitz charm categories.

Do you have some thoughts ?? about some of those products and experiences?

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Published by: Amir Yakdi