Innovation: The Race We're All Losing

Innovation: The Race We're All Losing

It's an age-old assumption: innovation is slow, cumbersome, intricate. As someone who's been at the helm of innovation for years, I've often heard whispers in boardrooms and closed-door meetings, insisting that groundbreaking change is a marathon, not a sprint. This notion is rooted in past centuries when resources were scarce, and research predominantly thrived within closed lab walls. The global knowledge bank was in its infancy - the internet wasn’t even a glint in our forefathers' eyes, and only a handful had the privilege of advanced education. Fast forward to today, and I find myself pausing to ask: are we looking at innovation through a skewed lens?

"*While it's true that certain breakthroughs have historically taken years of relentless pursuit, it's crucial to frame this sluggishness in today's context.*"?

We're living in a time when barriers are rapidly dissolving. The dawn of the startup ecosystem has democratized access to once-unimaginable resources. Yet, there remains a significant dichotomy. While creating something disruptive from scratch may still be a slow burn, labeling innovation itself as "slow" in the corporate world is a misguided and potentially costly oversimplification.

Imagine this: a bustling marketplace buzzing with the latest technological marvels, and at its center, stands your company, perhaps unknowingly a decade behind the current market standards. Not because the future is years away, but because we’re yet to fully embrace the present. The world is rife with technology; it’s bursting at its seams, waiting for us to harness its potential.?

The truth I've come to realize is both simple and profound: "*Innovation today isn't slow; it's the adoption of innovation that's painstakingly sluggish.*"

Let's shift the narrative. Instead of chasing the future, what if we focus on absorbing the now? It's not about the lack of tools or technology at our fingertips but our reticence in incorporating them. Our companies, no matter how cutting-edge they seem, often lumber behind, attempting leaps too vast for their current capacities.

Every visionary statement or ground-breaking idea starts with a question, and here's mine: what if, instead of continuously striving for the next big thing, we prioritized the adoption of existing marvels? Envision an organization where the pace of adoption rivals the speed of innovation. "*By refining our adoption culture, innovation would not only become accessible but would translate into tangible progress at an exhilarating pace.*"

To my fellow innovators, entrepreneurs, and dreamers, I propose a challenge: Let's not merely innovate. Let's adopt, integrate, and revolutionize. Every business worldwide stands on the cusp of a ten-year leap, achievable in a fraction of the time. The onus is on us. It's time to redefine our approach, shifting from pure innovation to swift, strategic adoption. Because, in the grand tapestry of progress, while innovation paints the picture, adoption weaves the narrative together.

Otto Schroeder

Product Licensor at Topmarketing Design, Grandfather , US Army Veteran Consumer Product Developer

1 年

Companies that want to move up the food chain and have a better and more competitive product are smiling that #1 dinosaur company is slow moving. Ten years to develop an innovative product is a serious problem to have. I had 1 Week to develope the Radiated Field Detector for the gas and oil burner industry. It was a great success and would save you time and money. Burn all that Dead Wood that is in your way!

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Carlo Rivis

Visionary, Strategy & Innovation enabler | LinkedIn Top Voice, Influencer, Blogger, Speaker | Startup> Guru, Founder, Advisor, Board Member | Fortune 500 Trainer | Looking for Visionaries!

1 年

It's clear that our perception of innovation needs a paradigm shift. We're not losing the race due to a lack of innovative ideas, but rather our hesitation to adopt and integrate these ideas into our current systems and processes. This reluctance often stems from a fear of the unknown or an overcommitment to traditional methods. As an advocate for strategic innovation, I challenge us to embrace the present opportunities and technologies. By doing so, we can transform our organizations and industries, making significant strides in a much shorter time. The key lies in our willingness to not just create but also to embrace and implement these innovations swiftly and effectively. Let's lead the change by example.

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Otto Schroeder

Product Licensor at Topmarketing Design, Grandfather , US Army Veteran Consumer Product Developer

1 年

The majority of innovative products from Topmarketing Design went from idea to working prototype and using the product in less than 1 Week. No bloated,top heavy and snail pace environment stood in our way. Most companies are trying to cover their Butts. Innovative products have to be beta tested in the consumer space to see their results fit the customers needs. Find ways to make it happen quickly and fine tune it to be simple and cost effective. No charge for this non corporate advice.

Robert james

SEO Content Writer at Upwork

1 年

Insightful piece, Carlo! It's clear that for real progress, the focus should be on the swift adoption of innovations, not just their creation.

Olivier Carrillo

CEO & Fundador en BP Global Group | Experiencia en minería, energía y sector TI

1 年

Your perspective on innovation and adoption is a breath of fresh air in the ongoing discourse about technological progress.

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