Innovation and the new normal in IT
I know this article is not new, but somehow it keeps coming to my mind these days. Specially, after what we have seen during the last months of suffering the COVID pandemics crisis. That drama and nightmare has unleashed extraordinary efforts (and results) in different disciplines and IT has been a paradigm of reacting to this crisis with creativity, innovation and velocity. What has been done has been, most of all, a cultural change, a change of mindset for the whole IT ecosystem: clients, vendors and partners. This brings me back to the HBR article in two senses. First, the evidence that the effervescence of just creating innovation units in the organizations brings limited value. The real value is to put innovation in their DNA, to embrace the (hard) discipline that innovation needs to uncover its potential. And this discipline is my second point: a new operating model will be necessary to digest all what the organizations have advanced and created during these months, to bring those solutions, applications… to their normal operations. This is crucial: it is said that during this crisis we have advanced in weeks what used to be in years. This is the chance to make sure that the companies maximize the value from these initiatives thru defining what this new normal model means in the post-covid world. What we know for sure are some of its key components: creativity, innovation and agility.
The hard truth about innovation.