Innovation is key to Broadcasters success in OTT

Broadcasters are beginning to make online portals primary destinations for the consumption of their content. To move online, broadcasters need to rethink their business model. Sometimes that means a complete rethink of how to engage and interact with viewers, and sometimes they must look back to embrace the future. At Nordic TV Summit in Copenhagen, Christian Godske, Head of Commercial Product development, will talk about how TV2 Denmark innovates with new business models, how they’ve succeeded with addressable tv and their plans and ambitions to keep innovate and grow their award winning streaming service, TV2 Play.

TV 2 is using targeted ads in the ad breaks during on-demand shows. The company believes these ads will provide a 50-100% CPM premium over traditional TV ads. The premium price allows the company to run fewer ads than on traditional television. One of the new business areas is turning TV 2s AddressableTV platform into a high quality, data-enriched platform; bringing TV advertising to the next level.

Christian Godske is Head of Commercial Product Development at TV 2, the largest commercial broadcaster in Denmark. As such Christian oversees the development of new commercial opportunities and business models in which to monetize TV 2s content, platforms, data - and their relationship with their audience. Fun facts, Christian has also done a voice-over for a TV commercial, has a Simpsons tattoo and is featured as a character in the videogame ‘Hitman: Absolution.

At the annual Nordic TV Summit we’ll take a look at the trends, technologies, consumer habits and innovations shaping the internet TV industry in the Nordics and beyond. With a phenomenal speaker line-up, featuring a stellar line-up of C-level speakers from the likes of Viaplay, iflix, TV2 Denmark, Altibox, Endemol Shine Group, Filmstruck, and many more.

Nordic TV Summit is recognized by industry professionals as one of the most important events in the OTT Calendar. You’ll meet industry disruptors, be inspired by the leading minds and thinkers in the industry and gain unique industry insight.

Don’t miss out- Secure your ticket today