Innovation Insights - January 2025
Featured this month:
Medtech innovation: five core themes for 2025
What’s on the cards for medtech innovation in 2025?
Although major trends in medtech don’t vary much year to year, some exciting sub-trends are emerging within them. Wider factors – including strategic investment and the shifting regulatory landscape – will also impact innovation in the medtech space.
Here, medtech experts at Sagentia Innovation discuss five dominant themes for 2025 and beyond.
Agri-tech solutions that prioritise farmer profit will thrive in 2025
In 2024, several high-flying agri-tech start-ups, such as AgBiome, AppHarvest, Bowery and Small Robot Company suffered a reversal of fortune when funding dried up and their offerings couldn’t scale. AgFunder’s trackers indicate that investment funding halved from 2022 to 2023, and further contracted in 2024. It’s becoming more apparent that the classical venture capital investment models don’t work for agri-tech, as the long timescales needed to prove a technology in the field don’t align with the shorter-term needs of VCs; this is particularly true for hard-tech start-ups. Alternative funding mechanisms, based on longer-term corporate investment and private equity, are now proving to be more appropriate. How can other agri-tech innovators avoid a similar fate in 2025?
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How the top 3 innovation drivers for consumer packaged goods will evolve in 2025
Our consumer packaged goods (CPG) sector experts anticipate a rise in ‘purposeful spending’ during 2025, with consumers paying more for features that matter to them. This is bringing different perspectives to the innovation of functional, formulated products. Brands with food and beverage, personal care, and home hygiene portfolios are looking to create compelling new propositions.
Let’s look at how three key drivers of CPG innovation – health and wellness, sustainability, and experience/convenience – are evolving in line with this trend.
Fluid-handling companies that explore new horizons will thrive in 2025
From the GenAI boom to PFAS concerns and the rise of automation, the water and fluid handling industries face a raft of opportunities and challenges in 2025. Companies that expand their reach and access new markets will be best placed to thrive in this rapidly evolving environment. Sagentia Innovation has identified three key areas set to define the sector in the year ahead.
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