‘Innovation and Disruption’ - isn’t it really just thinking differently?
Darryl Lovegrove
International Keynote Speaker | Author | Founder Lovegrove Entertainment
Many of us who attend and speak at conferences continually hear the familiar UBER and Air BnB stories as examples of the current buzzwords ‘Innovation’ and ‘Disruption’. They are fascinating, to be sure, but to me the word ‘change’ is still the correct one. Admittedly they represent BIG change but ‘disruptive’? I don’t think it helps most of us who are looking for ways to cut through the noise and be successful in what we do, sell or provide. As Nigel Collin says in his recent book ‘Game of Inches’ it’s a myth that success must come from disruption. He looks at many examples where people and organisations have made consistent, small steps in creating incremental change that has made all the difference.
A more useful phrase I believe is ‘think differently’.
Growing up in the same education system and with the same values, we are all taught to think the.....click here for full article
A recently retired creative communications, marketing & media strategist.
7 年It is plainly evident, to those of us who have accumulated many years in marketing, that we are on occasion guilty of falling victim to our own propaganda. Excellent examples are adoption of “Disruption Marketing,” and the horrific cliché of “Marketing Innovation.” Yes Darryl, in reality (dropping the jargon), it is thinking differently, and maybe for the enlightened few “thinking creatively’, the true core of an effective marketing strategy.
New Zealand Leadership Trainer / Speaker. I give New Zealand workplace leaders simple tools to engage people. I've been delivering leadership training & people-skills courses to people thrown in the deep end for years.
7 年Epic article Darryl! It's so true that we get attracted to seemingly glaring tales of success and buzz. But are the efforts of Uberish types sustainable? It's always worth a listen & investigation but beyond the superficial. The rolling revelations behind Uber for example may reveal as much 'law breaking' as 'game changing'. For my own 2 cents on lateral thinking, I very much agree on your ideas around change being inspired or provoked by first changing perspective (before those changes are forced upon us by external circumstances). These new positions drive new questions and that gives change a nudge. Three perspective-changes I suggest are location, timeline and, as you said, POV. Rock on.