Innovation that disrupted the SOLAR POWER Industry

For Electricity we are increasingly getting dependent on the natural resources. But there are problems associated with them:-

1) Coal based Power plant - where will we get coal in future?

2)Hydro based Power plant - Water flow consistency isn't available in every part of world

THE MOST POPULAR AND RAPILDY GROWING INDUSTRY IS SOLAR POWER

It has already rode a great journey and an increasing reliance on that is about to come.

"All the solutions to the modern day problems exist in the nature itself'"-Prateek                    

SMARTFLOWER - A company which replicated the movement and functioning of sunflower in their Solar systems.

This helped resolving the following problems

Problem 1-The position of sun changes thus reducing the full functionality of Solar panel

Solution-It has a dual axis tracker which moves along the movement of sun automatically leading to 40% extra power generation

Problem 2- Due to harsh weather conditions the panel used to break and dysfunction

Solution- They created a self containing solar power system which will fold automatically after sensing inappropriate weather conditions

The installation can be done in 3 hours thus increasing the convince for the customer.

WHAT DO WE LEARN FROM THIS?

An industry where already thousands of sellers are there, by some innovation they have made it more :-

-Productive

-Cost effective

-Revolutionary

-Efficient

-Long Lasting

Thus it is possible to make the business profitable in the existing market by creating a unique place for yourself and have huge market share.

You have to ask yourself :-

1)What innovation are your doing in your BUSINESS?

2) What innovation are you doing in your PRODUCT?

3) What innovation are your doing in your CUSTOMER RELATIONSHIP METHODS?

If you continue doing what all others are doing you will continue to remain in RED OCEAN where there is

-Cut throat competition

-Hunger for discount

-Bloodbath as to how much extra you are giving by reducing your profit margins.

Thus by little innovation this company will reap the benefits for years to come as they have Patented the technology.

So ask yourself !

-What are you doing in your business whose results you can reap for years to come?

- What USP does your product has which differentiates it from the rest?

-What gap you are catering by which customer will get attracted towards you

-What kind of value do you provide that even after competitor discount, your customer will maintain loyalty towards you?