Innovation in digital fundraising - top tips pt 1
WPNC’s digital experts Nesh Soni - Head of Digital Marketing - and James Allard - Digital Marketing Manager - bring you the latest digital innovations that can turbo-charge your fundraising strategy and solve issues your organisation might be facing.
Launched in September 2021 Twitter Spaces is the platform’s dedicated place to have an interactive audio conversation that’s effectively a mini-event.
The value of Twitter Spaces for fundraisers is the ability to tap into an often untargeted demographic. Twitter users are a very different audience compared to Facebook, Instagram and other more traditional fundraising channels, such as daytime TV.
You may remember the rise of Clubhouse in lockdown. Twitter Spaces is similar - something of a mixture between a Facebook Live session and a podcast.
The audio-only space gives fundraisers a chance to bring together an audience and engage them across a range of different formats: a lively Q&A session or an expert discussion, for example. It’s a tangible interaction with your brand, showcasing your organisation’s thought leadership, which could prove invaluable in your quest to find new donors.
The even better news is that Twitter seems quite proud of its brainchild, and that means its algorithm is ruthlessly promoting Spaces events on the platform. With the ability to schedule these in advance fundraisers can take advantage and get in front of a big audience of potential supporters.
We think Twitter Spaces could be a useful part of an ongoing fundraising strategy. If you’d like to find out more, sign in to the platform and visit?the guide?for more information.
2. Extend your fundraising challenge on TikTok
If you want to reach a new audience who can also help you spread the word about a fundraising initiative, look no further than TikTok.
It’s admittedly a tricky channel for charities to use - but there are ways to do it successfully. We suggest harnessing a ‘branded hashtag’ strategy on the platform.
In practice, this means enthusing users to get behind an appeal, communication or even an activity. You’ll recall that in lockdown many mental health charities took to TikTok and other social channels to share tips on how to get through the pandemic while interacting with other people when the chance to socialise was shut down.
Now you can take a similar approach on TikTok to mirror that engagement, and it works well for smaller fundraising challenges?in particular.
Come up with an activity that aligns with your cause, and ask users to participate by shooting a video of themselves completing the task (uploading clips of your team doing it too can help to persuade them). Once finished, they can upload the film along with the campaign hashtag.
The main benefits of a TikTok strategy that flies are:
????????building awareness of your charity
????????creating a new, engaged community
????????driving people to your cause
????????tapping into a different demographic
The beauty of TikTok is that if users are keen on your activity, they’ll spend more time showcasing their own take on it - and that will reel in a bigger audience.
Keep an eye out for our next article which will include more useful tips!