Innovation & design thinking: Skill-ToolKit: 048
Dharam Mentor
Brand Strategy & Design Consultant | Brand Visual Storyteller | Founder GDGB: AI in Branding LAB | Public Speaker, Author & Educator | University of the Arts London Alumni
Tool: Logic as a skill/tool
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'The boat sailed on the river sank.'
'Time flies like an arrow; fruit flies like a banana.'
'Colorless green ideas sleep furiously.'
How many of you believe the above sentences are making logical sense?
(It's sad but true, this is how some of the creative sounds when they do client presentation, they are so illogical, and the client gets scared of them. Hence he/she doesn't buy their design solutions)
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Remember this quote every time you do a project:
Logic could help us magically when it comes to selling ideas and creative concepts to a client. Therefore, we should make use of it in our client presentations. Let client presentions are based on logic and follow a logical flow start to end!
Another essential thing to remember is that in our client presentation, we shouldn't start our sentences with I feel, I think, or I believe ( those are your emotional beliefs). Instead, say I have proof; I have data, I have facts. Let the logic driver!
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Definition: LOGICAL - based on reasons, sound thoughts, absence of subjective thinking.
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In my professional experience, I noticed those innovators, design-thinkers, and creatives who could not transform themselves into a logical thinker, when they were doing a client presentation, they failed to sell their ideas or concepts, more often.
Therefore, a good innovator and design-thinker have to learn the skill of transforming himself /herself into different AVATAR when doing client presentations. When you are creating the design solutions, take an Emotional - AVATAR, but when you are selling your creations, choose Logical - AVATAR!
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SIX HABITS TO GET IN 'Logical-AVATAR':
1 You get facts straight
2 You make sure your thoughts aren't vague
3 You seek to arrive at a logical conclusion
4 You avoid indirectly stating sentences
5 You avoid vague and ambiguous language
6 You avoid subjective thoughts
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In conclusion, Innovators and Design-thinkers need to have a dual personality to excel in professional life! Ha Ha Ha