The Innovation Daily - Social Media 2017

Your dose of daily innovation in one place. With the millions of apps, websites and other platforms for people to communicate all over the web, this is truly the age of social media...

5 Digital Marketing Trends That Will Die In 2017

As Benjamin Franklin wrote, “Nothing is certain except death and taxes.” 

He might as well have added that it’s a near certainty that writers will trot out lists of predictions at the beginning of any new year. I won’t exempt myself from that rule, but whereas many are content to predict new trends, I’ll restrict my predictions to those trends I believe are dying, unless they get some major form of life support. Read more...

Does Your Social Media App Know Too Much About You?

How well do your Facebook friends know you? If you’re like most users, only about four people in your social media network can be considered your “real” friends. The truth is, your “friends” and followers just don’t know you that well—but the app you’re using might.

For marketers, it’s no secret that social media apps are hotspots for collecting personal data. These are applications that mandate people to share personal details about themselves, identify their interests, and emotionally react to posts they encounter. It would be a grievous missed opportunity if their head engineers weren’t keeping tabs on all that user data. Read more...

Genes Determine How Young Use Internet and Social Media

Genes play an unexpectedly big role in determining how young people use the internet and social media, according to a large UK study of 16-year-olds.

More than one-third of differences between individuals’ online behaviour — for example, how much time they spend playing games or in chat rooms — can be attributed to genetics rather than environmental factors such as family circumstances and availability of computers and smartphones. Read more...

A Social Media Cheat Sheet for 2017

Want to win at social media in 2017? The folks over at On Blast Blog did some research on tips, tricks, and best practices, and they’ve created a helpful cheat sheet infographic with all kinds of helpful nuggets of wisdom.

In addition to an image sizing guide for best photo resolutions you should be uploading, this guide also contains sections for keyboard shortcuts, best times to post, tools you can look into using, new features that have been announced, tricks for writing headlines, and more.

If you use Facebook, Twitter, YouTube, Pinterest, Instagram, or LinkedIn for your photography or photo business, you might find the following helpful. Read on...

Five Things Great Brands Will Do Differently On Social Media in 2017

For good and bad reasons social media marketing has continued to grab industry headlines this past year, but how are serious marketers changing their strategies as these platforms evolve? As consumers spend increasing time on social networks and apps new marketing opportunities are clearly being created, even though we should be cautious about throwing away traditional marketing channels or principles. Read more...

Is 2017 The Year We All Quit Social Media?

Considering its ever-rising popularity and its uncharted integration into our personal and professional lives, it comes as no surprise that social media enjoys a love-hate relationship with its audience. So, while some have embraced the tech wave, others have gone the way of Kendall Jenner, Justin Bieber and Hailey Baldwin and deleted their social channels completely. But is it time we all hopped off the bandwagon?

Throughout 2016, studies from all over the globe set out to prove that an excessive use of social media could be linked to a plethora of negative side effects — increased anxiety and depression, lowered attention spans, a rise in body image concerns, even a negative impact on interpersonal relationships. But, like Kendall and Bieber, we seem to be cracking on. Read on...

5 Big Trends And Tips For Social Media Marketing

In the last five years, social networks have acquired about 1 billion new users. Over one third of the world’s population is now accessible via social media, and companies have gone from being skeptical about social media marketing to seriously investing in it.

In this social media dominated world, marketing is heavily reliant on technology, but that technology remains focused on people. This year’s trends will help marketers reach and engage their audience on a more personal level, over social media noise. Companies will be able to fine-target their niche communities, with increased support from software solutions. Read more...

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Anthony J James was awarded LinkedIn's 'Agency Publisher of the Year' for Asia Pacific. Thanks for reading. If you enjoyed this post maybe try one of these as well - see all posts.