The Innovation Daily - Marketing 2017
What CMOs Must Nail In 2017 To Succeed In The ‘Experience Business’
For marketers, the more things change, well, the harder it is to keep up. That’s because, as we head into 2017, we know now that nothing will ever be the same in our new digital world where consumers are in charge.
So, strategically, what does that mean for CMOs? To find out, we turned to our network of top marketers and analysts, as we have done since 2011, and posed this year’s question: Digital transformation and becoming a "customer experience business" is clearly the future for marketing. What is the one thing CMOs must get right in 2017 to make that happen? Here’s what they told us...
What Marketers Need to Know about The Internet of Things (IoT) and Digital Transformation Efficiency
Why does it matter that a toaster can talk to the fridge? Why should objects in your office know where you are, and when you might need them?
They may seem trite, but these are more than just philosophical questions. They are the meat of the matter when it comes to the Internet of Things (IoT). And as an innovator and digital transformation thought leader, I have to have answers to such questions from my peers in the marketing and technology community. Read more...
115 Facts About Social Media to Plan Digital Marketing Strategy
I got this great infographic about containing 115 facts about social media and I couldn’t wait to share them with you. Not all this information is earth-shattering, but having it all in one place is a great tool. I’m gonna print it out and hang it next to my desk for easy reference.
But, my goal in today’s post is to point out the implications of these facts for devising your digital marketing strategy, so let’s jump right in. Read more...
How Coca-Cola Is Harvesting Innovation Energy From Startups
In 2013, after senior leadership at The Coca-Cola Company challenged its IT staff to find ways to accelerate innovation, Alan Boehme realized that rounding up the usual suspects would not get the job done. Instead, Boehme, an enterprise IT veteran with deep connections in Silicon Valley, realized that he had to find a way to bring the vibrant energy of startups to the problems his company was facing. Read more...
5 Challenges to Consider if Innovation is to Grow your Brand
If a marketer is to return real value to their organisation, then innovation is pivotal. Fostering that outlook at a time when companies are under immense pressure to grow is easier said than done so The Drum has pulled together a guide to help overcome those challenges.
Rather than rehash the same obstacles that usually come up in an article like this, experts from the industry have been consulted on what they feel are the hardest obstacles to overcome but aren’t always discussed.
Braving Today’s Disruptive World of Marketing
We are living in a world where your telecommunication provider can be your bank, your watch can be your credit card and a stranger’s car might be your ride to work. Welcome to the age of digital disruption, where the competitive subset is constantly evolving.
Several industries, from IT and media to finance, are increasingly feeling the weight of digital disruption squeezing their bottoms lines. A report by Citigroup earlier this year forecasts that retail banking automation could spur a 30 percent decline in banking jobs across the US and Europe over the next decade. Read more...
The New Marketing Reality
There can be no doubt that marketers are keen to embrace new platforms and technologies to help them drive growth. Sadly, it would appear that there is still a gap between those goals and the methods they have at their disposal to achieve them.
The challenge is that while new technologies and the data that underpins them have the potential to create a truly omnichannel customer experience, marketers' methodologies are still forcing everything through the same outdated, siloed processes.
The New Marketing Reality report, produced in association with IBM Watson Marketing, explores the challenges that marketers face in the three key battlefields of data, customer experience and business outcomes. Download here...
Why Aren’t Marketers using Augmented Reality?
Pokémon Go illustrated how well augmented reality can be used to delight consumers, engage with fans and increase sales. So why aren’t more Australian brands utilising the software in their marketing campaigns?
Augmented reality can reshape the way people think about your product and experience your brand. The closer you can bring consumers to having an ‘experience’ with your brand, the more likely you are to win their hearts and minds when it comes to purchasing decisions.
Holiday Reading Guide: 29 Essential Books for Marketers as Recommended by Top CMOs
Warning: Very few of these books are about ‘marketing’. Marketing textbooks won’t get you to the top. They’re also no fun to read on holidays and make terrible gifts. Instead, the books in this list explore more interesting things like thinking about technology, thinking about people, thinking about culture and thinking about thinking. But they’re no random selection – they’re recommended reading from some of Australia’s top CMOs. Read on...
2017 Marketing Predictions You Won't Have Read Elsewhere
Marketers have been frantically planning for 2017 for weeks, if not months, so it may seem a little late in the year to be thinking about what the next 12 months could hold in store.
But even a day is a long time in marketing, and with trends, tech and consumer tastes constantly changing, there are still plenty of opportunities to do things bigger, better and more intelligently, when January comes around.
The challenge, it seems, is knowing which hints and tips to hone in on. Everyone has their marketing predictions for what 2017 will hold in store. But here are some of mine, which you might not have read elsewhere. Read more...
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Anthony J James was awarded LinkedIn's 'Agency Publisher of the Year' for Asia Pacific. Thanks for reading. If you enjoyed this post maybe try one of these as well - see all posts.
Innovation Coach @ Innogizer? So you need to Innovate; your product or service offering, your reason for being or your whole business model well you have come to the Innovation Coach! Don't fight change harness it!
7 年A great article well worth reading ! A wave that will only get bigger!!!!! And well what about Fake news????