Innovation + Creativity = Future Success and Growth
Companies, organisations and agencies claim creativity and innovation hold the keys to future success and growth.
As Group CEO Innovation, Technology & Growth at Trinity Consulting, I agree, with one large cavet, most only pay lip service to this thinking.
They like to continually express approval of or support of innovation and creativity.... but, insincerely and often without taking any significant action.
As I continue to discuss and explore creative, innovative business solutions for brands and clients, the questions below, continue to be asked over and over again.
Take a quick look, if you can SUCCESSFULLY answer the majority of these questions then you are probably on your way to building an innovative culture within your organisation or agency.
If you cannot, then be afraid…be VERY afraid!
- How does your company define innovation? Is it consistent across the company?
- Are you focused more on “generating ideas” or “finding solutions” to problems worth solving?
- What is the role of your leadership team in driving innovation? Do they see themselves as innovators?
- Is “innovation” listed in most employees’ job description? If not, why not?
- How are employees encouraged or incentivised to be innovative?
- How easy is it for your customers to contribute? Do you jointly develop solutions?
- Does innovation suffer because your leadership team require immediate revenues streams and returns?
- If failure is recognised as a necessary component of risk, how does your company deal with it?
- Who in the company is responsible for throwing the organisation off-balance, or at least looking at things differently?
- How does your company ensure difficult, uncomfortable information is not ignored?
- What is the “tomorrow problem” your company needs to begin working on today?
- Is the company prepared to sacrifice short-term profitability in order to achieve long-term success?
- Are new solutions and concepts allowed to openly compete for support?
I am very interested in your thoughts, answers and ideas…how many could you honestly and openly answer?
Manufacturers and Suppliers of Coatings, Paints, Vanishes, Primers, Thinners, Emulsions, Textures, Gloses, Stucco, Polished Plaster and Quality WaterProofing Products.
2 年Hello James. I consider the article you published yesturday to be breathtaking- MARKETING IN AN ERA OF INFLATION. The innovative and creative aproach you brought to our attention is not only timely, but specially solution based as well. Am really looking forward to more articles ahead. Thanks alot.
Juicing to make our Olympic dreams happen & helping others smash their personal bests. ???? ? Co-Author, #1 Internationally Best-Selling Book, ?????????????? ?????????? ? Podcaster ? Animal Rescuer ? ?? Therapy for IDDs
2 年Right on Anthony! Talk is cheap. It's actions, actions, actions!
Data Scientist || Civil Engineer || CAD & BIM enthusiast || Using R to Interpret Regression Models and Visualize Data in Tech Startups.
2 年Great piece! I love Anthony J James
Founder & CEO at Techovarya | SaaS & Custom Software Development Expert | Helping Businesses Scale with Technology | 40+ Successful Projects
2 年keep going keep growing always you will definitely achieve success by consistency in your efforts!