Innovation Consulting in Digital transformation
Vishal Singh
Director Marketing I Omni channel I D2C Strategy I Ecommerce I Branding I Performance Marketing I Transformation
The strategic wing created within the digital transformation imperative who basically envisions the future changes and disruption well in advance and gear-up for the shift that a company needs to plan and execute well in time to sustain.
The actual may seem limited but the potential is immense .
?Design Thinking
Our innovation consulting wing basically envisions a segment trend by deep diving into path breaking strategies and innovation that disrupted the way businesses function in an ever evolving digital scenario. We focus on insights, trends, reports and business goal alignment with the current requirement keeping the future goals in mind. We basically look at the use of integrated platforms and technologies like AI, ML and Block chain to reimagine your conversion on all your digital foot prints and to resonate with consumer expectations.
Lateral thinking and bilateral approach:
Innovation has compelling priorities like Design thinking, consumer perception and brand identity that entails our focus on improvements based on data and segmental analysis. When we do this we always focus on lateral innovation and placement that can catapult growth in other consumer or industrial segments. Developing strategies that drives Innovation, identifying platforms for growth and building capabilities for the future.
We retrospect and Envisage our clients past history and evolution journey simulating their long term vision and short term business goals to impact their ROI in a competitive landscape yet making them sustainable. This starts with a constant focus on how the segment is evolving, how are the competitions strategizing and evolving, how the consumer behaves or interacts in the Ecosystem and what makes their experience across various touchpoint amicable and competitive.
Growing Role of Data driven Research & Innovation in CX-
As digital transformation has become an Imperative, technology is disrupting a wide range of touchpoints spanning from industrial automation to consumer segments like industrial Automation to Ai in Ecommerce and lifestyle Personalization apps. To maintain market leadership, we focus on technology-driven breakthroughs relevant to the industry requirement. Techpind endeavors a complete innovation ecosystem to strengthen business goals.
4D’s Framework of innovation
Systematic approach for proven results-
With significant in-house research techniques through various domains, Techpind provides an unparalleled creative surrounding across its vibrant. A tested innovation model allows Techpind to adapt the framework to different industries and integrate custom networks. We generally follow a 4-D’s framework to deploy and nourish new ideas, design thinking, evaluation and prototype validation, and ensure business viability for those that present commercial potential. This process includes 4 entities;
1. Diligent:
The key aspect in today’s perspective is the understanding of the past with current requirements and trends along with envisioning the future Business Goals. Understanding the role of data to unleash your brands true potential and enriching your CX to be an industrial avant-garde.
2. Digitize:
Emerging technologies and digital business models are fundamentally transforming how firms competing with one another. Traditional boundaries and value networks of firms are getting disrupted at a rapid pace, forcing organizations to rethink strategies not just for business growth as well for competitive advantage
3. Diversify:
We go through the early-stage of concept and creative agendas to diversify technologies to reach marketing leads.
4. Disrupt:
Influencing Commercial development of the selected solutions that shows significant potential. This abide both technical and business perspectives, focusing on defining the value
We collaborate to dominate innovation-
Techpind follows a proven major to develop a full spectrum of research and innovation solutions:
? Derivative innovation-
We put our efforts in driving continual improvements needed in the current services and solutions. We emphasize on backtracking and behavior analytics to keep an eye on previously held task as well the current status of the task in particular.
? Platform innovation-
We relinquish out the problems that we face in initial stage of the project and then accordingly we strategies solutions to it. Resolving problems and solutions we make significant changes in the delivery of products and services across technologies as well as markets.
? Disruptive innovation-
We identify the breakthroughs to develop potentially game changing business offerings or models.
The TECHPIND difference-
Innovative design thinking:
Design thinking is an integrated evolution process which aims at deriving solutions for Brands that are facing complexities to create an impression or revamp their current impression in today’s Cognitive world. In this process we give our customers and Segments a major priority for everything we do. We generally follow three-step-design thinking process so that we can meet your business strategy in accordance to their needs.
1. Current business needs to future business goals -
Firstly, we analyze the customer, understanding their needs and identifying opportunities and scope.
· Descriptive diligent research
· Customer journey mapping
· Scope and digital extension mapping
2. Prototyping -
Then, we turn those collected information and ideas from the customer into model to create correct solution for correct problems:
· Design implementation and Impression development
· Co-creative evolution
3. Thoughtful Implementation -
Finally, we validate our ideas and Prototypes with the Internal and external stakeholders maintaining a digital environment for a sustainable growth.
- User research - Market research - ABC Testing
Developing innovation capabilities
An innovation capability is the curiosity to create, design and reform innovation in a consistent, functional and sustainable manner. This often involves setting up team, governing structure, enabling desired tools and functions and leadership support. Below we have descripted few of the examples showing innovation and design capabilities;
Customer paramount culture-
If there exists one single way that can owe design thinking for the rest of our lives, then there is a need to call for empathy. Putting together end user at the center of innovation process, and you’ll develop new solutions that customer would love to engage with.
Compatibility and agility-
A continual evolving world urges for rapid transformation capabilities to reach the pace market demands. Make your employees accustomed to positive mindset, and find the right people who, by their own nature, thrive in change and agility.
Make your team adopt a hands-on approach to their projects, using various entrepreneurial tools as well as structured process to improvise ideas into market-ready solutions.
Creativity-
The culture of innovation and the right set of creative strategies are vital. Improvise your team’s customer-focused mindset in deploying new products, services, and business agendas, and focusing on new markets for your innovative technology. A separate governance structure can help you to safeguard innovation process.
www.techpind.com - A complete digital transformation Agency helping brand rekindle their efforts in increasing customer experience CX.
Digital strategy and transformation | Innovation | Technology and product development | Marketing and communications
5 年Munirul Islam!
Culinary Consultant & Expert
6 年I enjoyed the article.
Creating Communities of Business People | Director | Fan of Women on Boards
6 年I am impressed with the research and knowledge gone into this piece. Great read.