INNOVATION BRINGS UNEXPECTED GROWTH

Innovators Spotlight: Featuring Edify Group Of Companies Group of Companies, a standout institution on the platform. With differentiated innovative practices, they are setting new benchmarks in test prep and study abroad services in their country.

In the fiercely competitive world of education consultancy, Edify stands as a visionary leader, thanks to its forward thinking approach. Headquartered in Faisalabad, Edify has expanded its reach with branches in Lahore, Peshawar, Multan, and beyond, making its advanced test prep methodologies accessible to students across the nation. Now Edify delivers these programs consistently across its expanding network while building a strong, unified brand that resonates with students and parents alike.

From its roots in local communities to becoming a trusted national partner, Edify’s mission remains clear: to empower students with the tools, insights, and strategies they need to achieve their dreams of studying abroad. By blending its local expertise with a forward-thinking approach, Edify continues to set new benchmarks in educational excellence.

?Building a Foundation for Success

Starting with a strong focus on PTE, Edify quickly established itself as a trusted name in test preparation. As the institute grew, it expanded its portfolio to include other sought-after programs such as SAT, PTE Core, Duolingo English Test (DET), and IELTS. This diversification has enabled Edify to cater to a broader range of students, solidifying its position as a comprehensive test prep provider.

Azeem Qasim , CEO and Founder, recalls, “We wanted to bring world-class guidance to Pakistan, ensuring every student, regardless of their background, had access to the tools they needed for success.”

Turning this vision into reality wasn’t without its challenges. Building a brand in a saturated market, recruiting top-tier trainers, and crafting impactful learning resources were no small feats. Edify tackled these hurdles head-on by using proprietary materials for IELTS and PTE, designed to address specific student pain points. By focusing on measurable outcomes and investing in highly skilled educators, Edify ensured every student not only learned but excelled—transforming obstacles into stepping stones for success.?

TCY Partnership Changes the Growth Trajectory

Edify’s journey reached a turning point with the integration of cutting-edge AI-powered tools, transforming their curriculum into a result-driven powerhouse. Now, every single day every student in every branch knows objectively:

a) where they stand

b) what next they should do to succeed

Detailed performance analytics provide a clear snapshot of progress while personalized feedback pinpoints the next steps, prepares the content automatically and gives to students and teachers. With simulated exam conditions that mirror the real test experience, students don’t just prepare; they perfect their approach, walking into exams fully equipped for success. With consistent preparation using the platform, students almost know near the test date what scores they are likely to get and the real scores almost resemble the expected scores.

The results speak volumes. In a recent PTE test, out of 105 recent PTE Academic test-takers:

• 81% achieved success surpassing the previous success rates.
• Students saw an average score improvement of 10-12 points, driven by rigorous marking standards and data-driven feedback that pinpointed areas for growth.

These outcomes highlight the effectiveness of Edify's new approach to test preparation.

Stories of Transformation

Behind these impressive metrics are real stories of transformation that highlight Edify’s impact. Jahanzaib Khan, for instance, turned his struggles into triumph, moving from an IELTS band score of 5.5 to a PTE score of 62 in just three weeks, thanks to precise analytics and tailored guidance. Then there’s Mauzzmah, who, dissatisfied with other platforms, found her footing with Edify’s targeted feedback and achieved her goal of a PTE score of 61 in only one month. Aymen, after facing repeated disappointments with other prep tools, unlocked her potential with mock tests and performance analysis, clearing her exam with flying colors on her third attempt. These stories are not just achievements; they are living proofs of Edify’s ability to deliver life-changing results and solidify its position as a leader in the industry.

Edify is Now Scaling Fast

Test Prep business is a highly operations heavy business. Pain & problems multiply when one has multiple branches. With over a decade long research and constant work, the TCY platform is built with the purpose that its partners can see real time on their screens all three aspects of the health of their business ; Academics, General Operations and Business. With this clarity and suggestions for actionables, Edify owners can sleep really well. Launching and running multiple branches is as easy as running a single branch.

Expertise Backed by a Stellar Team

The backbone of Edify’s success is its exceptional team, whose expertise and dedication drive the institution forward. Educators like Isha Noor, an IELTS and PTE instructor, bring unparalleled teaching experience, ensuring students receive personalized guidance. Strategic leaders like Effa Iqbal, Head of Marketing, craft initiatives that keep Edify ahead in a competitive market, while operational experts like Nasir Raza, General Manager, ensure every process runs seamlessly. Together, this dynamic team combines innovation with a deep commitment to student success, creating an environment where excellence thrives. “Our team is our greatest strength,” says Muhammad Tariq Amin , Managing Director. “Their passion for student success is what drives our results.”

Community Impact and Beyond

Edify’s impact reaches far beyond individual achievements, extending into the broader community through initiatives that make quality test preparation accessible to all. One standout effort is the 100% PTE mock tests scholarships offered at their Lahore branch, providing students from underserved communities the chance to experience real exam conditions without financial barriers. These initiatives not only build student confidence but also reflect Edify’s unwavering commitment to educational equity. By empowering more students to pursue their dreams, Edify has cemented its reputation as a community-centered institution that values impact over profit.

?The Future of Test Prep and Study Abroad Services

?Looking ahead, Edify is set to take its offerings to the next level by integrating content and advanced AI tools that enhance adaptive learning, real-time analytics, and personalized feedback for IELTS, PTE, and SAT preparation. This will enable students to receive hyper-focused guidance, such as AI-driven essay scoring for writing tasks or interactive dashboards that map progress down to individual question types.

Edify also envisions creating centralized digital hubs at all branches where students can access practice tests with real-time exam simulations, predictive scoring, and targeted remedial assignments. By embracing cutting-edge technology, Edify is committed to transforming every student’s journey into a streamlined, success-oriented process. With this vision, the institute aims not just to maintain its status as Pakistan’s go-to center for test prep but to redefine how education consultancy is delivered, making excellence accessible to students nationwide.

?Student First Approach

?“We’re not just a consultancy,” says Ammara Faisal , Global Alliance Lead. “We’re partners in our students’ journeys to achieving their dreams.”

Edify transcends the role of a traditional education consultancy; it is a transformative movement reshaping what is achievable for Pakistani students. Edify is not merely preparing students for exams—it is equipping them to excel on the global stage.

Kamal Wadhera Rajesh Wadhera Gurpreet Wadhera (TCY) Rakesh Kumar Mukta Gogia Rajeev Katyal Sridhar Seshadri Rajiv Prakash Gaurav Sabharwal Gagan Chugh Vani Khurana Manoj Wilson Ashish Khurana Nitika kalsi Chamkaur Singh Ahmed Raza Mahmood Nasir Raza