Innovation, Brain and creativity pause

Why are organisations struggling with Innovation and creativity in spite of their state-of-the-art infrastructure and brilliant minds?

China, India and South Korea drive global growth in patent applications. 68% of international patent filing came from Asia in 2021-22 - the global South (Source: World Economic Forum).

With strong growth in local patent filings in China (+5.5%), the Republic of Korea (+2.5%) and India (+5.5%) drove the global increase in patent applications in 2021, propelling the share of Asian filings to cross the two-thirds threshold. Local patenting activity in the U.S. (-1.2%), Japan (-1.7%) and Germany (-3.9%) declined in 2021 (Source: WIPO).

Indian cities Bengaluru, Chennai and Mumbai topped the Patent Filings in 2021-22.

Though some patented products turn out to become market disruptors, many don't.

But why are Organizations struggling with Innovation even when they know it is important?

Let us understand today's situation, which is not much talked about.

1. Many companies still believe ideation discussion and flip charts are the precursor processes to innovation. Which is not the case.
2. Many of the patents are more to protect than to disrupt the market.
3. Patent-centred innovation is laborious and needs a high budget.
4. The culture of open and collaborative innovation is trending given that the experts are beyond the Organizational boundaries.
5. Some employee innovators tend to favour patenting to value up their personal brand than driven by purposeful innovation of a product or process.

The answer lies somewhere else:

The dance of billions of brain cells trying to communicate with one another may hold a crucial clue to the understanding of how an idea starts germinating towards innovation. And in my venture Peopleverse we strongly think we are nearing answering this challenge using neuroscience.

What we have discovered as clues from the field of neuroscience research is when an employee is working on an unchartered product or market situation, the brain takes a detour from the normal and not only uses extra processing power but also demands input from unanticipated neural connections. So don't blame your team if they aren't able to do a quick turnaround to a customer situation. What they are going through is natural.

To overcome the innovator's pause and pivot Organization innovation, we have designed a unique program on Innovation and Creativity under our Discovery Program series named "The Innovation Potential".

The program aims to make your working teams and employees change from choking to excelling under Pressure in a complex and unclear landscape. Creating a trajectory to access the constant creative self and innovate naturally across borders, at the same time enjoying working with others.

To know about the program click

https://www.peopleverse.in/copy-of-power-of-teams

Picture source: image pexels