Innovation belongs to everyone
[COLUMN] INNOVATION BELONGS TO EVERYONE
Column Nicole Engels (Director Center of Expertise) -?As is clearly confirmed in our yearly Brand Growth Study among thousands of European marketers, innovation is one of the most important ingredients for brand growth. It is a “must-do” to keep brands future-proof and alive.?
The way innovation is organized at DVJ Insights, gives the organization as a whole the opportunity (and energy!) to improve on a continuous basis, not only in terms of research method, analyses, and processes but also in personal development.?
[ARTICLE]
SIX LESSONS TO IMPROVE ADVERTISEMENT'S PERFORMANCE
What is the stopping-power of your new social video? Is your tv commercial capable of breaking through the clutter? What will be the impact of your campaign? Knowing that 65% of campaigns fail due to bad creation, while on average only 10% of the total budget is spent on creation, it can therefore not hurt to pre-test campaigns and improve an advertisement’s performance before going live.?
THE POWER OF CHRISTMAS COMMERCIALS
While for consumers a month ago Christmas seemed a long way off, developing a Christmas campaign or not and how has been top of mind for marketers for some time. How do you manage to break through the clutter of that time of the year as well as hold the attention with your brand (message)?
Most Christmas ads that are aired on television are generally emotion-heavy, long, and cinematic, with brands trying to connect the positive Christmas feeling to their brand. But how successfully can a brand truly own that emotional territory and create the highly desired breakthrough, when the whole media landscape is also trying to tap into the year-end event?
[CASE] HOW MEDIAMARKTSATURN EMBRACES SUSTAINABILITY
Talking about moments that matter... Do you want to know how?MediaMarktSaturn?uses Sustainability & the Customer Experience as superpowers?
When you think of electronic products, sustainability is probably not the first thing that springs to mind. However, as Europe's leading consumer electronics retail company for consumer electronics, MediaMarktSaturn is taking incredible efforts, with results!
[BLOG] THE EFFECTS OF OLV DESIGN ELEMENTS ON SKIPPING BEHAVIOUR AND BRAND RECALL
In collaboration with the University of Groningen,?another extensive study was conducted. Sarah Barisone used a global dataset from DVJ’s large-scale advertising pre-test for OLV ads across five countries, to examine the ideal elements?such as music (tempo), voice-over, and brand mentions, and how they relates to skipping behaviour and brand recall.?
[BRAND GROWTH INTERVIEWS]
PETER GREEN - VOLVO TRUCKS
We spoke with?Pete Green, the Customer Data and Insights Manager at Volvo Trucks UK & Ireland.
Pete: ''At Volvo Trucks, we always aim to keep our customers moving, keep them mobile, and that we keep maximising their uptime towards their own customer commitments. That is part of our brand ethos. We want to do right by our customers, have the right products and services for them, and offer them real value.”
领英推荐
[BRAND GROWTH INTERVIEW] CLAIRE BIRCHENOUGH - INEOS AUTOMOTIVE
We spoke with?Claire Birchenough-Dwyer, the Brand Communications Manager for the INEOS Automotive Group.?
Claire: ''For us, it is more important to be true to the original mission and what INEOS believes in, and to give our customers what they want. Building a high-quality product means we practice what we promise.’’
[NEW COLLEAGUES]
HEND ELSAYAD - RESEARCH EXPERT
This month, Hend Enslayed?joined the Research Team in The Netherlands.?
Hend:?‘’I got a bouquet for my first day, which was a welcoming gesture. The way DVJ works was the main reason for my application to the role. Now that I am on board, I am so excited to discover more and add value.’’
ANNE POTTERS - RESEARCH EXPERT
This month, Anne Potters joined the Research Team in Utrecht.??
Anne: ''I am?thrilled to be part of the DVJ team as a Research Expert, and I am looking forward to learn more about market research in daily practice!''Anne: ''I am?thrilled to be part of the DVJ team as a Research Expert, and I am looking forward to learn more about market research in daily practice!''
[EVENTS] MARKETINGLIVE!
Curious about the challenges marketers face the most? On November 8, the results of the Big Marketing Survey will be presented, which is conducted every year by Adformatie in collaboration with DVJ Insights.
Marketinglive! offers a platform to top marketers who will share honest and inspiring stories about their vision of marketing and how, as a marketer, you can continue to make a difference.
[JOBS] RESEARCH EXPERTS – FLUENT IN GERMAN?
Do you know someone that fits the position of Research Expert at DVJ, or are you interested yourself in working for amazing global or local brands, and being part of an ambitious and innovative team?
We are looking for a Research Expert fluent in German, to join our team in Utrecht.?
DO YOU WANT TO GROW WITH US?
Ready for the next step in your career? Check out our job offers or send an open application.
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