An #Innovation Amateur's Opinion: The Innovator's Handbook 2022 – "Entrepreneurial Growth: How Corporates Balance Vision & Capability For a New Era...
Molly Cariker
Innovative Sales & Marketing Leader ?? | EQ-Driven & Human-Centric Problem Solver ?? Ex-Oracle | Ex-IBM
Textbook Compilation: Innov8rs
Chapter Authorship: Rob Chapman, CEO at Founders Intelligence
"54% of innovating companies struggle to bridge the gap between innovation and business strategies." (BCG)
The BCG statistic is one of the countless other supporting data points which collectively insinuate a fundamental flaw in corporate innovation strategy, the disconnect between vision and capability. Founders Intelligence CEO, Rob Chapman, reframed the conceptual challenge to expose the routine activities in everyday practice:
·??????Opportunity Discovery
·??????Revenue Scale
Chapman explained that the inadequate conversion ratio between opportunity discovery and the revenue scale offered evidentiary justification to the disconnect between vision and capability.
Regardless of industry or maturity, most companies can discover opportunities by identifying existing problems or predicting potential trends. Most companies encounter complications in developing and evolving the opportunity revenue stream. Following this assertation, the author suggests a simple resolution to rebalance the inequities, which is a clear understanding of the individual organization's strategic elements, vision, and capability.
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1.????Vision = a set of principles to approach growth; futuristic beliefs, and goals with integral processes to adapt accordingly
Corporate vision contains three intrinsic elements: convictions, metrics, and optimization. First, conveying convictions provides mission tonality and priority solidification, intending to unify the broader organization through the yolk of utilitarianism. Second, once grounded in principle, a macro-roadmap reinforced by micro-goals will populate as a tactical plan complementary to the initial mission statement or convictions. These delegated operations incorporate key performance metrics for ongoing assessment and are inforced by attainable incentives. Third, optimization is essential for sustainability; whether internal feedback or external pressures introduce unprecedented influence, a corporation's proactive agility and receptive engagement will ensure long-term realization.
2.????Capability = a constructed formation of robust mechanisms; a balanced portfolio of elastic and rigid characteristics to ascertain deliverables
Corporate capabilities require two crucial characteristics, simultaneously elastic and rigid, to exist: internal resources and operating governance. Elasticity requires magnitude breadth and complexity depth calculations on a case-by-case basis, whereas deduction satisfaction is contingent upon rigid standardization. First, internal resources describe the allocated assets from the organic talent pool or peripheral support partners; second, operating governance encompasses formalized infrastructures complete with hierarchical alignment.
In conclusion, Chapman provided a clever remedy to the inadequate conversion ratio through a synchronous understanding of the underlying faucets to the disconnect between vision and capability.
A thesis oversimplification acknowledges:
Balancing the opportunity discovery and the revenue scale capacity disproportion does not require supplementary backing or incremental insights. Go back to basics. Start by asking how your organization defines its vision and capability, and rewrite the proprietary lifecycle for minimalization. Simplify the rationale. After following Chapman's exercise, the ominous and ambiguous problem transforms into palatable and logical decisions.?