Innovating Sports through AI: A Glimpse into the Future

Data and AI are revolutionizing the sports industry and the fan experience, augmenting scouting, athlete performance, and real-time tools for coaches. Organizations are becoming more agile, using data as input for business decisions. AI-powered technologies such as computer vision, machine learning, and natural language processing are being employed to analyze data, generate insights, and automate tasks.

This year, one of the most significant sporting events, the 2023 Women's World Cup, has already broken attendance and live viewership records compared to previous World Cups. At this incredible event, where we proudly serve as Official Sponsor, FIFA is harnessing technology to enhance the football experience for fans both on and off the pitch.?

It's a pivotal moment where we collectively forge a visionary path, redefining the essence of the sports business and ushering in a thrilling new era of limitless possibilities.?

Football is not the only sport being transformed. Our latest tech trends report delves into the multifaceted applications of AI in the sports landscape, from amplifying team performance and optimizing sponsorship opportunities to streamlining sports operations and revolutionizing fan experiences via seamless omnichannel interactions.?

To learn more, explore our latest report and discover how AI is transforming the sports industry by unlocking new opportunities for innovation and growth.

Download the full Applied IA Sports report.

Globant partners with the LA Clippers to build an unparalleled technology-integrated stadium experience

Through our consulting services and expertise, we are helping build the digital roadmap for the Intuit Dome, a technologically advanced basketball arena, determining the best products, partners, and experiences, and designing and creating a seamless, end-to-end experience for staff, players, and fans.

An integrated, phygital experience like no other for the new Intuit Dome!

Read more.

How we joined forces with LaLiga, creating a groundbreaking sports technology company

In collaboration with LALIGA , we have created Sportian , a new organization that offers modular solutions through an interconnected data ecosystem, incorporating real-time AI data integration and content protection. This joint venture enhances fan engagement by creating a more immersive and captivating experience, while also empowering sports teams.

The result? A new suite of products in place, including new additions. The product line is expanding through clubs and leagues worldwide, elevating fan engagement on a global scale, and accelerating the transformation of the sports industry.

Read the full case. ?

Reinvention Stories ?

When tech and football combine, you get #ThePerfectShot.

Technology and AI can drive passion and elevate the sports experience.

Our experts created a biomechanical analysis, identifying four key phases of a successful kick: kicking stroke, backswing, force production, and ball contact. Using machine learning, we studied videos of male and female players' free kicks, capturing body movements. Our proprietary software, employing deep learning, precisely mapped these motions to create a 3D model that replicates fundamental movements.

A data analysis and synthesis system extracted the data from the common elements of each kick to create the extraordinary: The Perfect Shot.?

To showcase the results of our research, we organized an immersive experience where participants could compare and refine their own shots with The Perfect Shot. They had the opportunity to engage in friendly competition to enjoy and discover in real time how close or far they are from the ideal shot.

Globant and DIRECTV lifted the Cup in Qatar 2022 FIFA World Cup in the Metaverse

We made history with DirecTV by creating a live stream of the 2022 FIFA World Cup in the Metaverse. Together, we launched an innovative initiative, creating a new paradigm of connection with customers and laying the groundwork for new monetization spaces.