Innovating Retail with Shopping Intelligence at the OSF Days of Excellence
In January 2017, OSF organized the most insightful and entertaining event—the second annual edition of OSF Days of Excellence in Transylvania! This event attracted a lot of industry leaders and ecommerce visionaries willing to share their global initiatives, and the technologies that deliver them success.
One of the most discussed topics at the OSF event was innovation and the way it can influence the retail industry by bringing a truly personalized customer experience. OSF feels strongly about this—we believe that the present and the future of retail is all about using technology to strengthen customer relationships in this way.
“Innovating Retail with Shopping Intelligence” became the core of our business and inspires us to create an integration that unifies the best of both online and in-store customer experiences, and creates the “wow” factor that puts retailers’ store ahead of the competition. Our creation is a fun and interactive shopping place:
Our new AR technology for the fashion industry, LIVE Style Studio, brings omnichannel to a whole new level of ease and sophistication and helps retailers to provide their customers a better shopping experience by making more shopping channels available. This unique application can be used in different locations:
- In public places like airports, as pop up stores, which are cost-effective—80% cheaper than traditional stores
- In traditional brick-and-mortar stores as virtual fitting rooms
- At a customer’s home with a Microsoft Kinect sensor
With LIVE Style Studio, your customers can engage in s fun and interactive shopping experience by:
- trying on entire outfits without stepping foot into a fitting room
- creating a personal library by saving items from the store’s catalogue or their purchase history while shopping online
- mixing and matching products with new selections from the store
LIVE Style Studio provides more options for the shopper, and more opportunities for the retailer—the system integrates with Salesforce Commerce Cloud allowing the retailer to see the current order, the history of the previous purchases and customer’s shopping behavior in SFDC. This is made possible through our unique integration product, OSF UnifyCOMMERCE, for which we won Salesforce’s Partner Innovation Award in Retail at Dreamforce 2017.
LIVE Style Studio is one of several retail innovations with shopping intelligence that OSF has developed, including our integrations for the Magic Mirror, the Oculus VR device, Salesforce in Smartwatches, and our revolutionary in-store technology, SMART Fitting Room.
Oana Andriesanu is Global Marketing Director at OSF Commerce. As a skilled marketing professional with extensive experience in the B2B software industry, Oana oversees strategic planning, global lead generation, interactive marketing and creative content development in a corporate environment.
________________________________________________________
To learn more about the benefits of OSF UnifyCOMMERCE and integrating Salesforce Commerce, Sales and Service Clouds, get the white paper from OSF Commerce, Integrating Salesforce Commerce, Sales & Service Clouds; or, contact us directly to speak with an ecommerce integration and replatforming specialist.
Additional Resources
- [Video Success Story] Armani Drives Brand Experience with Elegant Online Store
- [Video Success Story] Urban Decay: Internationalization on FirstSpirit CMS
- Towards Omnichannel Maturity
OSF on Social Media:
Find OSF on LinkedIn, Twitter and YouTube