?? Innovating for Impact: The Power of Strategic Partnerships

As a business owner, you understand the impact of decisions. You want to get it right, especially when deciding to move forward with product development, new service offerings, or partnering with investors. Making the best decision without all the information can be challenging.?

In a recent conversation with ugo? co-founders Melanie and Vicky they shared how working with a Fraction COO provided the clarity and focus they needed to grow their business.

Partnering with an operations advisor equips you with information about potential outcomes so that you know you are making the best decision. They can help you navigate changes externally in the market and internally within your organization.?

Success Story ??

Vicky and Melanie, the innovative minds behind ugo?, identified a gap in the market for waterproof, and floatable phone cases and bags. Inspired by the frustration of losing phones to water, they created a unique product line. Despite their passion, bringing these products to market was no easy feat.

Initially, their journey was fraught with challenges. Developing their product took a couple of years, and they needed help raising sufficient funds. Their operational processes lacked the structure needed for sustainable growth. Meetings were lengthy and unstructured, goals were undefined, and releasing a new product seemed daunting.?

Today, ugo? focuses on a couple of big goals at a time. They prioritize revenue-generating activities.

?? The Turning Point: Hiring a Fractional COO?

The four things Melanie and Vicky value the most with their Fractional COO:

• Enhanced Visibility and Organization: Structured goal-setting and long-term planning gave them clarity and direction.
• Operational Cohesion: Alignment with operations, marketing, and sales goals for sustainable expansion.
• Meeting Efficiency: Productive, collaborative quarterly board meetings resulted in decisive discussions.
• Strategic Decision-Making: Being challenged for their choices and ensuring every move was well thought out shifted them from reactive to proactive planning.

Since working with Fractional COO, the structured approach to operations provided clear visibility into their business metrics.

Their story is a testament to the struggles of entrepreneurship and how partnering with a Fractional COO turns tough times into opportunities.

Looking Ahead ??

As ugo? continues to grow, the goal is to partner with investors who can provide capital and strategic value, especially in marketing, to amplify product reach. They are excited to pitch to potential investors because they have a dedicated team, streamlined operations, and visibility on the numbers.??

Are you a CEO wanting to grow your business sustainably without compromising quality or operational efficiency?

Listen to the conversation with ugo? for more insights about how a Fractional COO can help you reach your business goals.?

Check out the full conversation with the link in the comments. ??

????? #Take5withSteph #FractionalCOO? #BusinessStrategy #CEO