Innovate using the Eric Ryan approach

Innovate using the Eric Ryan approach

Mike Concannon Mike Concannon

Mike Concannon

Help CEOs build scalable and sustainable growth engines to overcome sales, EBITDA, innovation, and brand management challenges. B2C, B2B, Private Equity, Consumer, Healthcare.

发布日期: 2021年8月11日
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How does Eric Ryan create breakout innovation, again & again with …?Method (household cleaning), Welly (first aid), Olly (supplements)?

“I start with a category”?

“Look for stagnant categories, look for cultural shift that’s missing”

“Over 5-10 years, nutrition, health, wellness categories will look more like beauty and personal care with more … personalization, emotional branding and elevated experience in a way that hasn’t been done before,”

Again, identifying an idea with strong potential does not require magic, or some rare creative gene. Be like Eric - provide unexpected delight and win.

O.D.O.o.O.D.B. ???


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