INNOVATE to elevate

Welcome to our latest newsletter for people and businesses seeking to excel in design and innovation.??

In this issue: User-centric and fail fast approaches in NPD, innovation strategies to grow businesses and inspiration from the design studio.?

User-centric and fail fast approaches in NPD

Creating a strong point of differentiation for your product in a saturated market remains a tough job. As businesses seek to find new ways to deliver value and connect with their customers, in this article we talk about the crucial role of user-centric and fail fast approaches in new product development. Read more >>

Air purification designed beautifully

Armed with extensive research into the rise of the rental and homeowner markets, our industrial design team has modernised the Hush air purifier. Turning a functional product into an ornament demands deploying great design skills combined with good human factors thinking. Read more >>

From stagnation to innovation

Are you struggling to resolve a complex challenge, accelerate new ideas or explore new opportunities? Our innovation workshop service brings together creatives from across our team to reignite your strategy and revitalise your thinking.

Book a discovery meeting >>

Innovation strategies to grow businesses

Innovation takes many forms - from improving on existing business processes to new features on an existing product. As part of the Connect Convince Convert video series, Kristo shares actionable insights with Martin Hill from Sandler West Midlands.

About us

Simple Design Works is your strategic design and innovation partner.

Our mission is to create transformative new products for your business to grow. What makes us different is our approach to product design. We understand consumer needs and imagine future behaviour, and explore the problem holistically and from different perspectives. We then iterate to deliver award-winning results.

Want to know more? Get in touch >>