InnFluence #2: How to Make Check-Out Harder for Guests.

Hi , Welcome to the second episode of?InnFluence! We're diving deep into Hotel Ads on Meta, spotlighting those that truly rock and others... that miss the mark.

Today's standout? An ad that transforms paradises into irresistible offers. Let's dive in!

GOOD HOTEL AD #1: The Art of Tempting Extended Stays.

Why Does it Shine?

• Effective Imagery: The photo showcases people genuinely enjoying their time, reinforcing the message of relaxation and fun.
• Effective Imagery bis: The creative is so good that users don't even have to read the ad copy to immediately grasp the appealing offer.
• Clear Offer: The "Stay Longer Special" with "35% off" is prominently displayed, making the deal immediately evident.
• Emotionally Resonant Copy: The phrasing "hard to leave the wonderful paradise" evokes emotion and desire, further enhanced by the offer to "Stay longer & Save more!"

GOOD HOTEL AD #2: Specific, Specific, Specific.

Why It Captures Attention?

• Speaking Image: it says it all. Immediately. No fuss. Either one relates to it. Or not.
• Emotional Connection: The joyful expressions of both the men and the dog create an instant emotional bond, making the offer more compelling.
• Clear Destination: The mention of "Austin adventure" provides a specific location, creating a clearer picture for potential visitors.
• Crisp Copywriting: The ad copy is concise and engaging, clearly conveying the main selling points in a relatable manner.
• Authentic Imagery: The photo feels genuine and not staged, enhancing the relatability and authenticity of the offer.

BAD HOTEL AD #1: Unappealing Offer.

Where Does It Falter?

• Lack of Clear Messaging: The ad doesn't specify what it's promoting, whether it's a drink, a magazine, or a location.
• Distracting Elements: Multiple items in the photo can divert attention, making it hard to pinpoint the main offer or product.
• Vague Value Proposition: The statement "escape the winter blues" is generic and doesn't clearly communicate the unique selling point.
• Ambiguous Target Audience: It's unclear who the ad is for - travelers, food enthusiasts, or someone else.
• No Call-to-Action, No Why, No Nothing: just some random noise.

Wrapping Up Episode 2

Ads are the bridges between ideas and actions. Some lead us to delightful destinations, while others might take us on a detour.

As we unravel each campaign, let's celebrate the journeys they inspire and the lessons they teach.

Awaiting our next advertising adventure together. Until then, let every ad you encounter be a source of inspiration.

To impactful storytelling,

Ale