inMusic Team: meet Wayne Griffith
Today we meet Wayne Griffith , VP eCommerce and Digital Operations at inMusic
Career History
I went to uni with hopes of becoming a record producer. So, I started out interning at major record labels and then became a music publicist working on college and tour press. I lead a few projects to build websites some prominent recording artists. I was then got recruited to do web/online and eCommerce marketing for start-ups during the Dot.com boom. Since then, I’ve done Digital Marketing, eBusiness Management, Big Data Management and eComm in several industries.?
My Passions
I’m a halfway decent Electronic Music DJ (vinyl only), Song writer, Records Producer, Remixer and Recording Engineer. I started out focusing on the Balearic sound. But these days I combine Breaks, Electro, Synth, Progressive House, Tech House & Breaks, Electronica, Techno, Acid, and yes, 2 Step is hot again!?
领英推荐
I really like business operations sausage making
Why inMusic?
I get to do the music thing and the technology thing while applying my experience in customer acquisition and eCommerce business operations. I really like business operations sausage making – governance and administration, writing BRDs and SOPs, process management, etc. Here at iMusic we’re very entrepreneurial.?Everyone is extremely passionate about product innovation and quality. But most of all, we are a true family of musicians, artists, tech heads, business bean counters, and good-natured people who support each other. A lot of our family members have a “passion hustle”.
The Newly formed eComm Department
We’re building a universally competitive best-in-class workshop of SMEs focused on Media (Paid, Earned and Owned), Marketplaces, Operations and Analytics. We closely monitor and analyze which strategies, techniques and execution plans across all industries, brands, and product lines, and countries. We use lots of imagineering to explore the ever-changing digital frontier. However, we’re an AGILE shop where we monitor in real-time KPIs and adjust quickly.
Student & Faculty Success | AI & Innovation | Process Improvement. Advancing student and faculty success through technology, workflow design, and adaptive thinking.
1 年Congratulations Wayne on such an exciting opportunity! Looks like you're uniquely positioned to balance nimbleness with excellence in execution to make impactful change at inMusic. (btw I love my MPC One! ??)