The InMail Advantage ?? LinkedIn Business Booster | Issue #5
iBrandStrategist ?? Dream it. Brand it. Make it.
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Are you crafting messages that seal the deal?
Let's be honest: most premium features are premium for a reason. That's the case with LinkedIn InMail.
A free LinkedIn account only allows you to direct message your own connections. But if you're a premium user, you can message LinkedIn members you're not yet connected to.
Not only can this pave the way for creating new, meaningful connections and fruitful collaborations, it's a unique opportunity to engage with prospects and industry leaders.
LinkedIn InMail is a direct communication line to individuals outside your immediate network.?
It's a valuable asset. Let's unpack it!
Unlike traditional email marketing messages, LinkedIn InMail messages are more likely to be opened and read. According to data gathered by the platform, LinkedIn InMails are 3x more likely to be accepted than a cold call, and 6x more likely than email. So you want to take advantage of this opportunity to craft a really compelling message.
Here's the anatomy of an effective LinkedIn InMail:
As with all marketing efforts, LinkedIn InMail messaging requires strategy and an extra layer of finesse. Below are some essential elements to consider.?
?? Engaging subject line?
Capture the reader's attention with an intriguing - yet brief - subject line. Avoid generic or spammy language, which could deter engagement. (Raise your ? if you're also up to your digital ears with "Don't miss this opportunity" or "Elevate your sales right now" pitches.)
??Personalization?
You can mention mutual connections or recent activities to establish rapport and relevance. Be sure to tailor your message to the recipient's interests, experiences, and industry.?
?? Clear value proposition?
Concisely articulate your expertise and how it aligns with the recipient's goals or pain points. Why should they engage with you?
??Professional tone
Make it conversational, but maintain some formality in your message. Remember: this person is not yet a connection, and you're leveraging a paid feature to get in front of them. Be polite.
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?? Call to action
Mention the next steps you'd like the recipient to take, whether scheduling a call, arranging a meeting, or exploring a partnership opportunity. Make it easy for them to respond and engage further.
And here's an important disclosure directly from LinkedIn:?
"You can’t message a member if they’ve chosen not to receive InMail messages in their message preferences settings. (...) You’re allotted a specific number of InMail message credits based on your subscription type. (...) You can find the number of InMail message credits you have from your My Premium page."
In plain English, this means that:
?? People can opt out of receiving LinkedIn InMail.
?? The number of LinkedIn InMail messages you can send each month is limited, and the number varies according to your account plan. So be strategic!
Have you ever used LinkedIn InMail??
Did it live up to your expectations?
We'd love to know about your experience. Share your insights in the comments, or send us a message!
If you truly want LinkedIn InMail to help you seal more deals, also consider the following tips:
?? Segment your audience based on industry, job title, or interests. This allows for more targeted and personalized communication.
?? Use A/B testing to experiment with different messaging strategies, subject lines, and calls to action. Analyze metrics such as open rates, response rates, and conversion rates to refine your approach over time.
?? Don't be afraid to follow up with recipients who haven't responded to your initial message. As long as you're polite and respectful, being persistent is okay.
We hope this issue has been helpful to you. Have a great May and don't hesitate to reach out with any questions.
Until next month!
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