FOOD INGREDIENTS NEWSLETTER
Lucy Whittaker
Senior Content Producer @ Informa Markets | Director @ FutureFoodMakers ??
EDITOR'S CHOICE
With the?#costoflivingcrisis?crunching consumers' wallets, many are trading down, while prices are going up.
In the?#UK, two thirds of?#consumers?have adapted their?#shopping?behaviour by “significantly” trading down in stores and products. And over one-quarter (28%) have switched?from their usual?#supermarket?to a hard?#discounter, a recent McKinsey survey shows.
What does this mean for brands, and what can they do to stay relevant in the market?
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Startup Program Manager
2 年Looks fantastic Lucy! Proud of you