Ingosa’s 2024 Odyssey: Women-Led AI Breakthroughs & Global Triumphs

When we launched Ingosa, we set out to reshape digital advertising with AI-driven conversational marketing. Fast-forward to the close of 2024, and our year has been nothing short of extraordinary. From pioneering new product features to forging global partnerships, we’ve been on a mission to help brands worldwide connect with their audiences in more dynamic, meaningful ways.

1. Partnerships & Global Expansion

This year, we expanded our reach significantly—both locally and internationally. Our team partnered with Solital Ltd. (UK), explored new frontiers in Canada and Finland, and connected with leading players like PepsiCo EMEA, PepsiLabs Global, OMD UK , Smartly and Teads .

Key Accolades:

• Shortlisted for Google for Startups Growth Academy: Women in AI—recognizing our women-led success in AI.
• Participated in Sisu Factory Finland accelerator and Arctic15 2024, tapping into Finland’s vibrant startup ecosystem.
• Selected to showcase at Web Summit Lisbon, one of Europe’s largest tech stages.

2. Product Innovation & Key Metrics

We remain laser-focused on enhancing our conversational marketing platform, rolling out 44 product sprints this year to deliver powerful new features that help brands nurture deeper engagements with their customers.

New Feature Highlights

• Banner Preview Page: Seamlessly preview banners in a user-like environment. See our HSBC preview.
• Custom Background/Video Integration: Banners with video backgrounds drove 25% higher engagement. See our Ford UK demo.
• Placement Reporting & Detailed Performance Metrics: Enabling granular insights, including banner size breakdowns.
• Brief Generator & Idea Generator: Gen-AI tools to quickly build campaign briefs and spark creative ideas (GAIN, PAIN, OBJECTIONS, FAB).
• Super Banner: Bundle multiple banners into one campaign, with an average 44% boost in engagement compared to standard conversational ads.
• Remarketing Module: Retarget users based on their previous conversational banner interactions.

Performance By the Numbers

• Active Customers: +262.5% YoY, with 37 new brands onboarded
• Impressions: Up 57.89%, hitting 580 million
• Total Conversation Duration: 3271 hours—that’s 136 days of user chatter!
• Languages Supported: Turkish, English, and German (and counting).

3. Milestones & Media Recognition

Our achievements this year have been recognized across industry events, award programs, and media outlets:

Awards & Honors:

• Anticon Martech and SalesTech Pitch Off: 1st place!
• Unicorn Kingdom: Pathfinder Awards 2024: 1st in Digital Trade Solutions (Eastern Europe & Central Asia), plus shortlisted for the AI Award.
• Named in Fast Company Türkiye’s Top 100 Startups.
• Selected among the Top 50 at Slush (from 1,000+ applicants).

Media Features:

• Guest appearances on Bloomberg (twice), Marketing Türkiye, a cover feature in Para Dergisi, plus coverage by Ekonomist.com, Ekonomim.com, and Garanti BBVA’s KOB? Giri?im Magazine.

We regularly celebrate successes like MediaMarkt, Disney+, Unilever, PepsiCo, Vodafone, and others on LinkedIn, sharing behind-the-scenes insights and campaign triumphs.

4. Customer Success Stories

Our 15 published case studies illustrate how conversational marketing can transform industries:

• Disney Studios: 78K user conversations at a 1.53% engagement rate—16x above benchmarks.
• CarrefourSA: 3.7M impressions, 0.23% engagement rate (2.8x above benchmarks) via personalized pet-owner dialogues.
• Citro?n Berlingo: 2% of conversational users turned into car buyers!
• HSBC: 1,026 completed conversations with an average 38-second user interaction on mobile banners.

Visit our Case Studies page for the full success stories.

5. Team Growth & Collaborative Spirit

Starting with just three founding partners, we’ve grown to a team of 15 dedicated professionals from different corners of the world (UK, Netherlands, Canada, France, and beyond).

• Welcomed Murat Berkant Kuru as an advisor—a recognized digital innovator.
• Built strategic alliances with top agencies like Solital and Oppsense Digital.
• Strengthened our ties with technology heavyweights in the MarTech space.

6. Empowering Women in Tech

Ingosa is proud to be a women-led MarTech venture, and we’ve leveraged our platform to spotlight the achievements of female entrepreneurs in technology. From being a Turkey’s Promising Woman Entrepreneur finalist to joining the Womenup Project (EU-supported initiative), we champion gender diversity at every step.

7. Looking Ahead to 2025

As 2024 wraps up, we’re already gearing up for the next wave of innovation. Expect more advanced AI features, such as:

• HTML5 Banner Creation (in closed alpha),
• TikTok Brief Generator,
• YouTube Video Optimizer, and
• Website AI Banners.

We’re excited to keep pushing boundaries and partnering with visionary brands who believe in the power of AI-driven conversations.

Thank You

To our clients, partners, mentors, and the entire Ingosa community: thank you for believing in our vision and fueling our ongoing journey. Together, we’ll keep revolutionizing digital advertising and supporting women founders to make a lasting impact in tech.

Want to learn more or collaborate?

• Read our blog: https://www.ingosa.ai/blog
• Explore our case studies: https://www.ingosa.ai/case-studies
• Connect with us: [email protected]

Here’s to an even more transformative 2025 ahead!

— The Ingosa Team Women-Led. AI-Powered. Conversation-Driven.