Ingaget Insights Week 43
Instagram’s Testing a New Option Which Would Enable You to Add a Song to Your Profile
Drawing inspiration from your competitors can almost be described as the national sport of the social media industry. When TikTok recently copied BeReal’s app, it wasn’t shocking news. However, Instagram drawing inspiration from MySpace, of all places, is unexpected. According to tech leaker Alessandro Paluzzi, Instagram is bringing back the MySpace feature of having a song on your profile page. Meta have not commented on this, and if it was to be true it would most likely be a small scale test to begin with.
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Is machine learning the future of performance campaigns?
Last week TikTok announced Smart Performance Campaigns at its TikTok World Event, an ad product that uses machine learning to “run performance campaigns at scale, while reducing the number of manual steps to drive results.” TikTok said that Smart Performance Campaigns outperformed manually set up campaigns by 80% in early tests. Impressive numbers to say the least, but we’ve seen time and time again that manually controlled campaigns run by actual humans are still key to results on the platforms.
Instagram’s Testing a New Option Which Would Enable You to Add a Song to Your Profile
Drawing inspiration from your competitors can almost be described as the national sport of the social media industry. When TikTok recently copied BeReal’s app, it wasn’t shocking news. However, Instagram drawing inspiration from MySpace, of all places, is unexpected. According to tech leaker Alessandro Paluzzi, Instagram is bringing back the MySpace feature of having a song on your profile page. Meta have not commented on this, and if it was to be true it would most likely be a small scale test to begin with.