Ingager Insights Week 48
Social Media is Becoming Less ‘Social’ and More ‘Media’
What’s the difference between social media and entertainment, and on which side of the fence do the major platforms sit??Is Instagram a social app, or an entertainment platform? What about Snapchat, or TikTok?Increasingly, it’s algorithms that are defining what we see in each app, and in that respect, it’s more about straight-up entertainment than it is about staying up to date with your friends. But what does that mean for the broader social media industry, and how marketers go about re-aligning their approach within this shift?
领英推荐
Could BeReal be the first successful social media channel to grow without ad support?
The French-founded photo-sharing social media app BeReal continues growing, reaching 73,5 million monthly users. The app asks users to post a candid snapshot once a day at a random time. The appeal for users is easy to understand, we get an unpolished and honest peek behind the curtains of the people we follow. But the very essence of how BeReal works poses an interesting challenge for the platform; their goal is not to have users spend large amounts of time on the platform. This makes monetization through ads difficult, but how will BeReal become profitable?
WhatsApp’s Adding a New Option to Send a Message to Yourself
?This could be handy – WhatsApp’s rolling out a new option that enables you to send a message to yourself, which could be good for keeping notes, sending links that you want to get back to and keeping track of appointments. As you can see in this example, you’ll now see yourself as a contact in your WhatsApp recipients list, with WhatsApp highlighting examples like shopping lists, travel inspiration, voice notes, etc.