Ingager Insights Week 40
Twitter is adding a new TikTok-like full-screen video feature
To quote Oprah Winfrey “You get a short form video platform and you get a short form video platform!” TikTok’s unparalleled growth has made all the social media platforms adapt. Instagram is pushing Reels and YouTube is investing heavily in YouTube Shorts. Now Twitter wants a piece of short form video pie. They’re launching a scrollable TikTok-like video feed.?
We're left with one question: is there enough short form video pie to go around?
All the Key Updates for Marketers from Google’s 2022 ‘SearchOn’ Event
Last week Google held its annual SearchOn event where it provided an overview of its latest Search and discovery updates and experiments. As a marketer there are certainly some interesting projects in the works to keep an eye out for.First off, Google announced that it’s expanding its ‘multisearch’ feature to more regions, which enables users to search using images and text simultaneously. In the link below you’ll find an overview of all the major announcements from Google.
Instagram Shares New Tips on How to Use Instagram Reels for Marketing
This could be a big help if you’re looking to incorporate Reels into your Instagram strategy this holiday shopping season. Instagram has also launched a new, 23-page overview of how brands can use Instagram Reels for promotion and community building, which includes a range of key tips and notes on effective Reels usage. A must read for marketers looking to master Reels.