INFUSEmedia Newsletter: September 2022

Welcome to the September edition of The INFUSEmedia Beacon!

This month's issue is all about building the perfect strategy.

Whether you're looking to implement campaigns for specific target accounts, boost your lead generation, or secure demand performance to power your growth, we have the content for you.

Explore our picks for the month below and as always, we hope you enjoy - happy reading!

Top content for the month of September:

While the line between B2C and B2B has blurred in recent years, one true difference remains between the two: the number of stakeholders influencing a buying decision.

Consistently engaging the B2B buying groups of target accounts is essential for driving the success of any business, yet remains a regular challenge for marketers.

This is especially true given the constant evolution of buyer preferences, pain points, and therefore, needs.

So, what's the right strategy?

To help answer that question, our demand generation experts have put together six steps for connecting with buying groups, broken down into individual tasks for each department.

Ready to get started? Read the full version here.

Insights from our team:

Hello again, readers! Tasha, EMEA Agency Director at INFUSE here.

Last month I introduced the individual members of my "sisterhood of success": our all-women agency team that serves our EMEA clients – as well as what makes us tick.

In this month's issue, I'd like to draw your attention to another section of the article, our three-pillar strategy for driving our clients' success. Here's a quick look at our approach:

If you'd like to dive into our strategy in more detail, head over to the full article here.

Alternatively, if you'd like to chat about how INFUSE can deliver the high-performance demand you need, let's connect!

What's in the spotlight:

Without the right analysis and performance tracking, marketers are unlikely to be able to accurately adjust long-term strategies to meet changing trends and buyer needs – and ultimately, drive their success.

However, as each business has its own goals and therefore, its own metrics to focus on, the question becomes: which are the right KPIs to track to determine results?

To help us define success, we reached out to fellow demand generation experts to field their opinions on the essentials of measuring outcomes.

Fuel your own strategy with our breakdown of demand generation marketing KPIs, as well as an exhaustive list of all metrics appropriate for your business.

Read the full expert roundup here.

Lead generation is often considered the backbone of driving sales opportunities for a business.

However, balancing lead volume with consistently high-quality lead generation is essential to avoid wasting valuable time and resources.

Enter: content marketing – more specifically, lead magnets.

Crafted with the specific goal of driving lead generation, lead magnets are digital assets that are highly aligned with popular pain points for target audiences.

Essentially, an effective lead magnet motivates lead generation by supplying prospects with enough value that may even result in return visits. This is particularly true in the case of free tools.

For tips on bolstering your lead generation and content marketing strategies with lead magnets, read our full article here.

Hi everyone! Trevor Van Woerden, Director of Strategic Accounts at INFUSE.

Recently, I've found myself becoming more and more of a "Campaign Architect" and consultant, helping clients to craft new, innovative campaigns that result in their growth.

This new aspect of my role got me thinking: what if I could build the ultimate "soup to nuts" campaign that leverages INFUSE resources to service client needs and generate new accounts?

Without further ado, here are the first three steps of my six-phase account generation process:

If you'd like to explore the rest of the strategy, you can find the full article here on our Insights page.

As always, if you're interested in talking through how account generation could empower your own growth, feel free to reach out here. Happy to connect!

Thank you for reading!

We hope this month's content helps you develop your next strategies for propelling your progress this year and beyond.

If you're looking for more content, why not head over to our Insights page?

We regularly post free resources built by our in-house demand generation experts to help you achieve the outcomes you're looking for, even in difficult times.

Be sure to check back in next month for a new selection of quality content. Until then, see you in October!

The Content Team