INFUSEmedia Newsletter: October 2022

Welcome to the October edition of The INFUSEmedia Beacon!

Before we jump into the content, we have an announcement:

This year, INFUSE is proud to support Movember, with our team members coming together to raise funds for this ever-important cause.

We've started our own team, INFUSE Hair Force One, and would appreciate your support!

If you reside in the US or the UK, you can also join the team to take part in the fundraising!

Links to our pages:

• UK team
• US team

If you're able to get involved, there are a ton of fun activities that you can do to support Movember, including:

• Growing a mustache (any mustache)
• Joining Move for Movember by running or walking 60 miles for the 60 men lost to suicide every hour across the world
• Hosting a mo-ment such as a virtual event to raise funds

However you decide to support, be sure to post a picture on LinkedIn tagging INFUSEmedia with the hashtag: #INFUSEGrowTogether

Our team will also be posting their fundraising and mustache-growing progress over the course of the month - watch this space!

Let's change the face of men's health, together!

October content recommendations:

This month we're exploring a whole range of topics and strategies that are perfect for setting the foundation for your growth, even in challenging times.

Here's a quick breakdown of what October's issue covers:

• A 3-step framework for tackling the recession
• The fundamentals of demand generation vs. lead generation
• How to leverage storytelling to create compelling messaging
• The power of omnichannel content syndication
• How a RevOps business model contributes to client experience

Dive into our picks for the month below - happy reading!

Top content for the month of October:

Hi, everyone. Victoria Albert, VP of Marketing at INFUSE.

I believe it's always helpful to look back on your accomplishments (and failures) to help find direction for driving forward, especially in the context of handling larger-than-life, often historical events.

During my own time of reflection earlier this year, I realized that my life and career have been perfectly framed by the last four recessions - and with each, came an important lesson.

After all, there's a reason why some companies achieve exponential success in spite of recessions.

To help guide INFUSE's journey through the current challenging economic environment, I have crafted a framework that I would like to share - that acts as a plan for tackling economic softening, as well as how to avoid shedding your workforce or slashing budgets.

Here's a snapshot of what my framework covers:

Recessions favor the prepared. Read the full article on our Insights page to get started on building your own strategies.

As always, I'd love to hear your thoughts in the comments below.

What's in the spotlight:

Often, lead generation is seen as the go-to solution for driving results and opportunities for a business. After all, leads mean more sales, right?

While generating leads at scale should always be a priority for maintaining growth and a steady stream of revenue, without a solid foundation of demand to support it, lead gen strategies are likely to come up short.

So, what is demand generation?

Essentially, demand generation is the full-funnel process of garnering long-lasting interest in a brand and its solutions.

Effective demand generation is the main actor behind boosting company growth and establishing the necessary groundwork for high-quality lead generation.

As a result, both lead gen and demand gen are strategies to be partnered, not executed in isolation - as they feed into one another.

Interested in learning more?

Continue reading to discover how to measure the success of each strategy, as well as examples of powerful tactics for both.

Hello, readers. I'm Jeff Cleasby, VP of Strategic Accounts.

One of my many passions (as you'll no doubt have seen if you follow me on here), is the power of psychographics and its potential for driving real results for sales outreach, as well as inbound marketing.

Think about the last piece of fiction you got stuck into.

The initial premise hooked you, however, what will likely have stopped you from switching to something else would have been the quality of the storytelling and narrative weaved throughout.

Now, contrary to popular belief, the same can be said for B2B marketing.

Storytelling in this context simply means tailoring content to the specific preferences and interests of a target audience and the buyer personas within.

So, how can you get started? Here are the most important steps:

Looking for more detail?

Head over to my full article on our Insights page for a detailed breakdown of how to harness the power of storytelling with psychographics.

Driving high-quality lead generation and engagement requires the right strategy.

Aiming to strategically target accounts in seven core industry verticals, West Monrow partnered with INFUSE to engage its audience at scale with relevant content.

Combined with ABM programming and buyer intent data, one of the main strengths driving the demand performance of the campaign, was omnichannel content syndication.

Syndicating with an omnichannel approach allows prospects to decide how they wish to interact with content, based on their preferences - while exponentially boosting the reach and therefore, the potential of each content asset.

Dive into our full case study for more detail into the strategy INFUSE deployed to deliver West Monroe the demand excellence that led to an expanded campaign for 2022.

If you're implementing a RevOps business model, this roundup is for you.

Exemplary client experience (CX) is, without a doubt, the key to a company's long-term success. After all, clients are integral to any business.

As more and more companies shift towards a revenue-centric model, the need for impeccable CX is greater now than ever. So, how does RevOps support a strong client experience?

To help answer this question, we reached out to the demand generation experts from our previous RevOps roundup to garner their opinion on the role of RevOps for CX.

Here are a few topics explored by our experts:

• How to approach building and motivating your team
• What to prioritize for CX
• How to reduce friction in your processes
• Steps to take toward complete alignment

Read the full roundup for a breakdown of all of the expert insights, including strategies from INFUSE's EMEA VP and DPO, David Verwey.

Thank you for reading!

We hope this month's pick of content is valuable in helping you develop strategies fit for handling the challenges of today's market.

If you're looking for where to find more useful content to guide your campaigns, why not explore our Insights page?

We regularly post a wide selection of content, covering both foundational topics, as well as how to implement trending strategies and fresh tactics for your campaigns.

Be sure to check back in November for the new selection of content from our demand generation experts.

Until then, have a great month - don't forget to join our Movember campaign! Let's make a positive impact on men's health - #INFUSEGrowTogether

The Content Team