INFUSEmedia Newsletter: July 2022

Welcome to the July edition of The INFUSEmedia Beacon!

This month, we're diving into a wealth of content designed to help you optimize your lead generation and demand generation strategies from start to finish.

From tackling complete campaign oversight to renovating the experience you bring to your prospects, we have you covered. To read the full versions, just click on the links below or the images for each content piece.

We hope you enjoy - happy reading!

Top content for the month of July:

An increased emphasis on digitization and the ever-competitive market as a result of a global pandemic can only mean one thing: optimizing the B2B digital experience is more important than ever.

However, to meet the challenges of standing out from the competition and providing prospects and clients alike the best experience possible, what are the most powerful digital strategies?

To help guide you through your own optimizations, our demand generation experts have outlined the six best ways for building a digital experience.

Read our article to learn how to take your strategy to the next level and procure unmatched engagement.

Insights from our team:

Hi, everyone. I'm Mohan, Business Development Representative here at INFUSEmedia.

We all know that outbound calling can be a headache at the best of times.

Handling objections, conveying expertise, and managing your own nerves, all while refraining from coming across as too pushy can be quite the juggling act.

This is especially true when it becomes your daily routine.

Now I'm not here to complain but instead provide some suggestions . If you're starting out in sales or are simply looking to try something new to shake things up, then I've got some advice I think can help.

In my article , I've outlined nine tips to help you tackle the challenges of outbound calling and most importantly, increase closing. Take a read here to get started.

If you feel like I've missed out on something, please drop it down in the comments - let's have a chat about it! I'd love to hear your thoughts.

What's in the spotlight:

One of the failures of the classic sales funnel model is the lack of complete insight into lead behavior as they progress from brand discovery to making a purchase.

Where this activity falls is referred to as the "dark funnel ", essentially a model for tackling the data that remains untracked by analytics programs.

As you'd expect, combating the dark funnel is essential for any B2B company looking to implement effective lead nurture programs, identify lead source, and when they are most likely to be sales-ready.

Maintaining data and oversight is integral to success.

That's why our demand generation experts have created a Definitive Guide that breaks down the dark funnel and dark social in detail, as well as tactics for shedding light on invisible traffic.

Consistent, high-quality lead generation is central to driving your growth and helping your business reach its goals.

However, capitalizing on the often timely interest created by your demand generation strategies is easier said than done, particularly in such a competitive landscape.

The good news? There is a multitude of optimizations and tactics that be implemented across your business and its multiple channels to improve lead generation.

To get you started, our team has outlined six key strategies to boost your lead generation and deliver your teams high-quality leads.

As prospects come to value higher levels of personalization on all fronts, implementing audience-centric strategies is no longer as efficient for many,

Instead, creating campaigns and entire business models, in some cases, that are client-centric and focused on specific accounts or niche audiences has become a powerful tactic.

This is known as account-based marketing (ABM) .

Not only does ABM aid marketing teams to demonstrate the ROI of campaigns but it also allows for more targeted, relevant outreach that is more likely to motivate discussions with prospects and increase sales opportunities.

Kickstart your ABM with our Definitive Guide , complete with a 6-step guide to launching an ABM strategy, as well as popular tools, examples, and learning.

Thank you for reading!

We hope you found this installment of The INFUSEmedia Beacon and this month's content instrumental in constructing and optimizing your strategies as we move forward into Q3.

If you're on the hunt for more expert demand generation content, why not visit our Insights page to explore our full range of latest free resources?

We look forward to sharing more in-depth content next month. Until next time!

The Content Team