An informed customer is a happy customer.

E-commerce, or electronic commerce, is the buying and selling of goods or services electronically on the internet. SMS notification plays an inevitable role in the e-commerce support system. It is primarily a method for communicating offers and other information to consumers.

?Why is SMS effective in e-commerce?

As per various studies, more consumers prefer SMS as a channel for receiving updates from brands.

Texting has become a major portion of many of our lives. The main benefits of text messaging in e-commerce are as follows:

?????It is the quickest method of communication which is ideal for limited-time bulk SMS messages like flash sales or event-related promotions.

???Compared to email, the SMS engagement rate, SMS open rate, and response rate for SMS are high. As per various statistical reports, around 95% of texts will be read within 3 minutes of being sent and the average response time for a text is 90 seconds.

???Text messages are personal, make the customer feel special, and provide instant support. This reduces customer service needs.

???SMS marketing is cheaper than other traditional types of marketing

???SMS allows e-commerce to connect with a wider target group immediately and it helps to increase the conversion rate.

????SMS uses mobile networks rather than data packs or internet connections, making it possible for anyone to receive SMS at anytime, anywhere.

?How does text messaging accelerate the e-commerce business?

In the e-commerce industry, SMS marketing is ideal for promotional, transactional, and OTP messages. The main use cases are as follows:

●????Sending out coupons, special deals, and discount coupons is one main use case of SMS.

●?????The online store can share information about the new product launch and a clickable link for interested customers to act upon.

●????Promote the sale via SMS about clearance sales, special occasion sales, flash sales, etc.

●????Promote websites via SMS marketing.

●????send rewards to customers after they purchase a large quantity.

●?????By sending an SMS, the customer can check the order status by sending an SMS about the order confirmation, shipping status, expected delivery, and if any instant delay happened.

●?????Authentication and verification of the customer by sending an OTP

●????Verification via OTP, in the case of Cash On Delivery purchases, reduces the product return.

●????Your customer's feedback about their recent shopping is easy to get through SMS. This helps to improve your business.

●?????Retain existing customers by sending them a "Thank you" note and after sales feedback and support

●????The notification about abandoned carts can be sent through SMS and also encourages customers to purchase.

?Using SMS for your business is more than just getting support when the customers need it. It provides a convenient shopping experience for customers while also generating revenue for online retailers.

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Cinching Customer Loyalty is just a click away-D7 Networks

D7 has been successfully helping many e-Commerce vendors with SMS services. D7Networks brings you the solution you need to remain on top of customer updates, feedback, and queries as a quick and reliable communication tool.

A few salient features of D7 Network’s SMS API gateway are:

1.???Direct Connections

D7’s direct connections guarantee the best and most speedy SMS delivery. Your business can send and receive messages with our SMS API, as well as cross-check reports, schedule messages, and organise contacts.

2.???High Delivery Rate

D7 Networks guarantees a high delivery rate for your SMS, which is quick too. Within 20 seconds, even your high-volume critical messages can reach your potential as well as established clients.

3.???Reliable

Everyone uses mobile phones, which makes SMS a reliable tool that is more widely used than other methods requiring an internet connection. With SMS, you can reach a wider consumer base at any point in time, at any place.?

4.??Competitive SMS Pricing

The affordable SMS pricing is one of the main reasons why this is an effective tool for businesses. It’s competitively priced and efficient as compared to other communication tools. All in all, it spells out a great return on investment.?

For more information, visit https://d7networks.com/.