Information is not transformation
Donna Weber
![Donna Weber]()
Donna Weber
I help high-growth companies increase customer retention and grow profits | Keynote Speaker | Tea Snob
Information is not transformation. During customer onboarding, review meetings, and enablement, do you throw information at your customers or deliver value?
Why it Matters
Simply providing information to new and existing customers does not create transformation, and in Customer Success, that's what we're striving for. Transformation involves behavior and attitude changes, not just going live with your product. Transformation starts with user adoption.
Dive Deeper: Read my articles about content jungles. It's a Jungle Out There (Of Content, That is) Part 1 and Part 2