Information, growth, and fun – The Marketing Matters, Monday Ed.
Vassilena Valchanova
Content Strategist & Brand Messaging Craftswoman ?? I help brands build meaningful relationships with the people who matter. ? Sharing strategic ways to create value-packed content and stellar brand messaging.
Welcome to Marketing Matters – Monday Edition! Every week, I'll share a short and sweet set of pieces on digital strategy, branding, and content marketing. I hope it'll help you start your week on the right foot. If you like it, you'll love the full edition delivered to your email every Friday .
First, a quick observation:
?? We're basically halfway through the year
While summertime is a season to rest and recharge, it can also be a season of growth. This is what I'm doing this summer, too. I just got Ross Simmonds's "Create Once, Distribute Forever" and Robert Rose's "Content Marketing Strategy" to stay current on the latest in content marketing planning. I'm also dedicating some time to the newest courses in Copyhackers' Copy School to up my copywriting game.
If you're looking to up your marketing game this summer, check out my "Strategic Content & Messaging " course. Use code SUMMEROFGROWTH for a €50 discount by June 30.
?? Information gain: Here’s what this new SEO ‘buzzword’ really means
I love articles that cover a deeper, almost theoretical concept that has practical implications for your content. Here’s one of these. It will help you better understand what people look for in new content and how to address these needs most efficiently.
领英推荐
?? How TSA Pulls Off Funny Social Content About Serious Business
No one "has" to be boring on social media. Even if you're working in a serious industry, there's room to add a distinct voice. After all, you don't get a lot more serious than airport security and the TSA is doing a great job at sparking fun conversations!
by Andrew Chen
? 10 years after "Growth Hacking"
Andrew Chen provides a really interesting look back at how the concept of growth hacking has changed in the last 10 years and speculates about its future in the world of AI. I really liked one point he made: while we expected that there would be a scientific way for "hacking" our way to product-market fit, that's not really the case. We need to truly understand customer needs and build solutions for them to figure out retention.
Thanks for reading this far! Here’s a cute kitty as your reward.
?? Enjoyed this amuse-bouche? Get the full meal!
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5 个月Interesting content as always - who would imagine that there are no cheap hacks to product market fit.