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For everyone involved at Paris 2024, all the details matter.
Yet in a complex set of technological and logistical systems, some details still matter more than others. In this week's leader column, The STA Group CEO Rebecca Hopkins argues why tech workflows in sport depend most of all on getting the basics right.
This year’s Olympic Games are the first since the current AI boom began and those technologies promise to make a real mark on the event.
From social media monitoring to chatbots and talent identification tools, International Olympic Committee (IOC) global sponsor Intel is giving fans in Paris a glimpse of the possibilities.
With visitors flocking to the French capital over the Olympic fortnight, IOC cloud technology partner Alibaba has launched its Wonder Avenue experience to demonstrate how artificial intelligence is transforming ecommerce.
Based on the Avenue des Champs-Elysées, the installation will give attendees access to the Qwen shopping assistant, powered by Alibaba’s proprietary AI language model, and a personalised avatar to try out new products.
Swiss running brand On is one of the fastest-growing companies in sport and it is bidding to make huge gains on the established leaders at these Olympics.?
Central to its ambitions – not to mention those of its athlete endorsers – are its ultra-lightweight Cloudboom Strike LS range of high-performance shoes, which are produced by spraying a thermoplastic polyurethane on to a foot-shaped last held in place by a robotic arm.
Sony has become the official technology partner of the National Football League in an agreement that aims to change the game on and off the field.
The deal will see Sony develop a new headset for coach-to-coach communication, while its Hawk-Eye Innovations arm will provide optical tracking technology – long familiar in sports such as cricket and tennis – to assist in decisions like line-to-gain measurements, and Beyond Sports will develop new real-time graphic visualization projects to engage younger fans.
The business of sports technology in Australia is worth A$4.7 billion in 2024, according to new analysis from the Australian Sports Technologies Network.
The latest annual Sports Innovation Report found that the sector – which now employs around 15,000 people in Australia and accounts for 12% of the country’s $40 billion sports industry – is progressing from?a ‘growth stage’ to a ‘maturity stage’ as the 2032 Brisbane Olympics move into view.
Premier League champions Manchester City have teamed up with global?crypto?exchange and web3 company OKX to run digital treasure hunts in three locations for their pre-season tour of the USA this summer.
As part of the ‘Unseen City Collectibles Quest’, fans in New York, Orlando and Columbus have been invited to use augmented reality tools to find?digital items hidden at landmark locations. These can also be redeemed for prizes like match tickets and merchandise vouchers.
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