Inform. Inspire. Celebrate.
The STA Group
Shaping the future of sports by bringing together the brightest minds in science, engineering, design, and technology.
Leader: A Quantum Leap in Transforming Sports?
The Sports Technology Awards’ entries are an endless source of fascination as they showcase not just the tech of tomorrow, but that of up to seven years away.
This year, quantum computing was a term that made its debut – and with 微软 revealing their latest baby, what a timely debut it was.
In this week’s Leader, our CEO, Rebecca Hopkins , takes a look at whether this really is a Quantum Leap for sports...?
New Cads on the Block
The Cadillac Formula 1 Team , backed by 通用汽车 and TWG Motorsports , is set to become the 11th team on the grid in 2026.??
With facility expansions planned, fresh hires revving up development, and a dedicated power unit program on track, this newcomer intends to shift competition into higher gear at lights out.?
GAFA Assisting Women’s Sport
Health practitioners and sports scientists from Australia, the US, the UK, and New Zealand have united to tackle women’s health challenges on a global scale.??
Via an initiative called the Global Alliance for Female Athletes (GAFA), athletes, coaches, and backroom staff will have free access to world-leading data, performance insights, and guidance on best-practices.
IQMIND Safeguarding Huddle
IQMIND, Inc has acquired ProSports Technologies — partly owned by the NFL Players Association — to modernize how athletes are monitored and protected on the field.??
National Football League (NFL) helmets and pads will be integrated with IQMIND, Inc 's real-time motion sensors, and neuro-diagnostic technology.?
This should, enable instant detection of collision forces, which will flag potential injuries prior to sidelining a player.?
Ice-y Insights
The National Hockey League (NHL) is updating its highlights by converting live positional data into animated visuals.?
In partnership with 索尼 ’s Beyond Sports , the programme integrates real-time NHL EDGE positional data with Hawk-Eye Innovations Ltd (part of 索尼 ) optical tracking to produce lifelike player avatars that?accurately mirror on-ice action.?
This approach offers a fresh appreciation of the sport’s intricacies by organizing complex in-game action into clear, digestible visuals.
An Inhumanly Fast Maserati
Maserati ’s AI-powered MC20 (aka a very fast car) recorded 197.7 mph at the Kennedy Space Centre, beating the previous record by nearly five seconds.?
A mix of advanced sensor fusion and control algorithms meant the vehicle went fast – but not quite as fast as with a human at the wheel. Man beats machine by achieving 202 mph. Take that AI! ?
Hudl Up for Improved Coaching
Hudl has acquired FastModel Sports , which sees two complementary systems align. ?
FastModel Sports ’s tactical design and scouting tools deliver in-depth play analysis, while Hudl ’s video and analytics platform provides detailed performance data.?
Together, they aim to offer coaches a more integrated view of game metrics.?
Odds On for a Chat
FanDuel has launched an AI-powered betting chat that uses natural language processing to convert user queries into actionable insights. ?
The tool simplifies the retrieval of key performance metrics, enabling more informed wagering decisions.?
Interested in learning more about partnering with The STA Group? Talk to us and find out more.
The STA Group operates at the heart of sport globally. Sign up for the full edition?of the Access Innovation newsletter here: sportstechgroup.org