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The STA Group
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Leader: AI Takes a Look in the Mirror
This week our CEO, Rebecca Hopkins , went meta with OpenAI, by getting ChatGPT to review its latest tool, Operator.
Operator is designed to handle everything from form-filling to digital transactions, promising a seamless AI-driven workflow. The catch? It’s a U.S-only rollout for now.
So did the ChatGPT oracle think Operator is AI’s New Playmaker or a risky signing?
DAZN Surj-es Forward: Platform Secures $1bn from KSA
DAZN has struck a $1bn investment from KSA’s Surj Sports Investment. This secures Saudi Arabia a minority stake along with a new Middle East broadcasting venture ahead of the 2034 FIFA World Cup.
DAZN has a (Sports Technology Awards-winning) tech-led approach to streaming and data-driven fan engagement across 200+ markets.?
Does this funding mark a step-change in premium sports consumption globally??
UK Sports Teams and Tax Rebates: Playing Smart or Playing the System?
The Times reported that significant numbers of UK sports teams, have claimed millions in tax rebates.?
The UK government operates an R&D tax scheme, intended to reward innovation – and when it comes to the nature of some of the claims, it has certainly done that.
With one of the more hopefully inclusions appearing to be ‘buying the club a fridge’, you can see why HMRC has gone cold on the claim and is hotly pursuing getting the cash back.
What better proof of a club’s R&D creds than having entered their innovation into The Sports Technology Awards?!?
Anyone out there wishing to have us back you up, based on your past entry, you know where to reach us!
SES and ATP Set to Ace Media
ATP Media has joined forces with SES, the satellite and network boffins, to take some of the hassle out of broadcasting.?
Their SES SCORE platform pulls together video, audio, and metadata for 70+ broadcasters across 58 ATP tournaments. It mixes up IP, fibre, and satellite tech, and can deliver up to 10 court feeds tailored to different regions.?
More action on screen, for less faff behind it.
Everton in the Dock
After four years and ￡750m, Everton has finally opened the gates to Bramley-Moore Dock, with 10,000 fans getting a first look during an under-18s friendly.
The 52,888-seater keeps things steep, loud, and unmistakably blue, all while offering a prime view of the Liverpool skyline.
With Euro 2028 hosting duties looming, the new venue is set to boost the local economy by ￡1.3bn?–?though for Evertonians, the real question is will the football inside match the architecture?
NBA Introduces KIT, MIMIC, BEBE and ABE?
At the 2025 NBA All-Star Tech Summit, NBA Commissioner, Adam Silver, introduced the league’s latest recruits, Physical AI robots.
Despite sounding like the latest boyband, these little robots – alongside the darling of the debut, Boston Dynamics’ Spot, are set to work wonders with teams.?
Their skills in supporting player performance span analyzing moves, helping shooting drills and aiding recovery.?Go Robots!
Juve + Tether: Old Lady Meets New Money?
Tether, the company behind the USDT stablecoin, has taken a minority stake in Italian football giant, Juventus, aka?La Vecchia Signora.
This isn’t just about crypto flexing its financial muscle in sport; it’s a strategic move to weave blockchain deeper into football’s fabric.?
With AI and digital assets in the mix, Tether is backing its tech in redefining the business of the beautiful game.?
Juventus, a club steeped in history, is now part of an experiment in what ‘future-proofing’ sport could mean.
Interested in learning more about partnering with The STA Group? Talk to us and find out more.
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