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Europe’s 24 best men’s national football teams will descend on Germany this week for the 17th Uefa European Championship – all knowing some part of their fate depends on the latest officiating technology.?
?Uefa has unveiled the tools being used over the next four weeks, including an updated VAR protocol and AI-enabled semi-automated offside technology (SAOT) for faster, more accurate referrals of on-field decisions. Adidas connected ball technology is also available for the first time, with sensors in each Fussballliebe Pro identifying player touches that will be crucial in offside, handball and penalty decisions.
With around 10,500 competing across 329 events, athletes at Paris 2024 must address a vast range of performance needs to meet the biggest moment of their careers. Naturally, this opens up opportunities for startups and tech innovators.?
Endurance athletes like Dutch marathon runner Abdi Nageeye and Australian swimmer Chelsea Hodges are experimenting with continuous glucose monitors (CGMs) during training and racing. These tiny sensors, which are attached to the skin to track blood sugar levels, were originally developed for diabetes sufferers, but manufacturers like Abbott and Dexcom are using elite sport to trial wider potential use cases in fitness and wellness.
With Paris 2024 organisers omitting energy-intensive air-conditioning from the Athletes Village for environmental reasons, Olympians will turn to other methods to regulate their body temperature in the height of the French summer. These include the CoolMitt, a mitten-like device designed at Stanford University, which helps extract heat through the hand so cooler blood can be circulated back to the heart and the athlete's muscles.
Spiideo, a Swedish company that offers AI-powered tools for cheaper video production and distribution for sports teams, has raised $20 million in a funding round led by Munich-based growth equity firm Cipio Partners. It will now target expansion beyond its multi-tier client base of 4,000 teams across 6,000 venues in 60 countries.?
The Spiideo Play offering features automated camera operation alongside cloud-based broadcasting and live-streaming, while the Spiideo Platform incorporates a further multi-angle sports video analysis tool with live game and player data. Spiideo works with top-tier football clubs like Brentford and Inter Milan, as well as the National Women’s Soccer League.
Golf club operations software solution Whoosh Inc has closed a $10.3 million Series A funding round, led by AlleyCorp. Former NFL star Larry Fitzgerald and tennis icon Andy Roddick joined institutional investors for the latest buy-in.?
Whoosh will use the resources to evolve its product and grow further into public/daily-fee clubs, alternative golf facilities, resorts and other ‘eatertainment’ venues.
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Premier League champions Manchester City have created a new facility for their competitive gaming outfit, Manchester City Esports.?
Fitted out by Herman Miller Gaming, the studio overlooks the Etihad Stadium pitch and will offer a space for the team’s professional EA Sports FC and Fortnite players to practise, compete and create online content.
While fans enjoy the ICC T20 World Cup in the Caribbean and USA, engineers at Cambridge University have celebrated a different era of cricketing technology.?
Working only from a black and white photograph and a contemporary patent application, they have built a functioning recreation of a wooden bowling machine that was first used in 1909. The unit can bowl at 30mph and will be showcased at events and open days promoting maths and engineering careers to young people.
Hiring: Jobs In Sports Tech
The NBA is looking for a Broadcast Graphics Director, who will have oversight of all graphics development and integration of its produced live and recorded content.
Electronic Arts is seeking a Game Product Manager at its Playdemic studios in Manchester, UK to drive engagement, revenue opportunities and user acquisition on titles like the BAFTA-winning mobile hit Golf Clash.
FanDuel wants an expert-level Principal Software Engineer to own the technical strategy for its Fraud engineering vertical in Atlanta, USA.
Netflix is hiring an Associate Manager, Post Production for Nonfiction Sports, as it continues to build out its sports offering in Los Angeles, USA.
The BBC has four vacancies in Sport Journalist (Digital) positions at its offices in Salford, UK.
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