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The STA Group
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Leader: The World's Most-Capped Rugby Union Player Has Something To Say!?
Alun Wyn Jones OBE LLB , currently a Strategic Advisor at Swansea University’s The National Network for Innovation In Sport & Health (NNIISH), tells us all about the profound impact this initiative can have on the industry and society.
NNIISH unites academia, industry, and the NHS to drive local innovation and improved wellbeing?—?much like a perfectly coordinated scrum that propels the team forward.
Formula 1’s 2025 Grid: Evolution, Not Revolution
With pre-season testing on the horizon, Formula 1 ’s top teams are revealing the engineering wizardry behind their 2025 challengers.
Ferrari’s SF-25 boasts a near-total aerodynamic overhaul, Red Bull refines its dominance with?high-precision 3D scanning, and Mercedes enters a new era post-Hamilton.
Meanwhile, Aston Martin sharpens its aero package, and McLaren eyes a title defence with incremental gains.?The margins are fine, but in F1, that’s where races are won.
Virtual Gets Real for Athlete Training and Performance
New research confirms what many suspected - VR is starting to prove its worth.?
Studies show it accurately assesses motor skills and even replicates the stress of live competition, making it a powerful tool for both training and psychological prep.?
From virtual penalty shootouts to high-pressure decision-making drills, could virtual turn actual in elite performance?
Sports Storytelling: Who Got Graphic
ESPN ’s Timothy OShaughnessy unpacks a year of transformation in live sports graphics, with Copa América and the Euros setting the gold standard.?
FOX Sports led the charge, while CBS and NBC Sports pushed virtual graphics to new heights.?
As ESPN gears up for a fresh look across college football and the National Football League (NFL) , the battle for audience engagement is as much about pixels as playbooks.
Second City Sports Central
Knighthead Capital Management, LLC , the owners of Birmingham City FC , are thinking bigger than football.
Plans are in motion for a 60,000-seat stadium at the heart of a new Sports Quarter — an urban hub inspired by Manchester City Football Club ’s Etihad complex.?
The five-year timeline might be optimistic, but a decade-long transformation could reshape the city’s sporting identity.
Connexa and TikTok: Long Term Short Form
Connexa Sports Technologies is betting big on TikTok , securing a deal to produce and distribute sports, gaming, and lifestyle content across the Middle East and North Africa.?
By blending influencer culture with live streaming, Connexa Sports is tapping into one of the world’s most engaged digital audiences (apparently young people there spend over 7 hours on screen every day) — and creating fresh revenue streams in the process.
Back of the Net for Start-Up Tech
Paris Saint-Germain is setting up shop in Doha with PSG Labs, a global innovation hub dedicated to sports tech.?
With AI, wearables, and smart stadiums in the mix, the club is inviting startups to collaborate and redefine both fan engagement and athlete performance.?
Football clubs aren’t just teams anymore - they’re tech incubators too.
Nothing SAP-py About Saudi Sports
The Saudi Olympic and Paralympic Committee is modernising its operations with SAP ’s RISE platform, integrating AI and real-time analytics to streamline governance and athlete development.?
Part of the Vision 2030 masterplan, this move reinforces the Kingdom’s ambition to be a major player in global sports innovation.
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