Infographics Are Still Valuable in Content Marketing

"They [Infograhpics] are still a valuable form of content for marketing if done correctly."

In 2015, there were numerous articles that tackled the topic of infographics. More precisely, the debate raged on regarding the viability of infographics and if they are still a gold mine or part of a content fad.

I am here to say that not only are infographics alive and well, but they need to be seen as a valuable form of content marketing.

When infographics were first “discovered,” everyone wanted them. Content marketers went crazy as they found a way to visually tell a story to audiences who no longer have time to read comprehensive and in-depth articles. This sparked the B2B marketplace and the age of the infographic began.

If you wanted an infographic, you spent a ton of money. Graphic designers would need to get involved and cost could be in the thousands depending on the amount of information you wanted to include.

Once completed, marketers would place them on a website and create backlinks to the content. It was a sort of “dead-end” marketing tool as the hope was that it would simply generate more traffic and help with SEO and readership to that particular post.

Over the years, infographics have saturated the market. People have become sick of seeing them as just like any form of content, they have been overdone. However, this does NOT mean that they are dead.

Again, they are just like any other form of content. If done correctly, they can be valuable.

So, let’s address cost and how difficult it is to create an infographic.

You no longer need an experienced graphic designer to create infographics. Thanks to numerous website tools such as Piktochart, the cost has been reduced drastically (in fact, you can create them for free). There are also programs that allow you to create infographics with ease and allow you to choose from customizable templates. This puts creating infographics into reach for just above every marketer out there.

When creating an infographic, make sure that the content is compelling. Just because you have something that is pleasing to the eye does not mean that the content will be shareable. In fact, if it is difficult to read or people do not get any value from it, do not expect them to let their friend’s know.

A great article to help you with quality infographic content can be found on Content Marketing Institute. It was written by Brian Dean from Backlinko, an industry expert that I would recommend everyone follow.

Finally, use infographics for more than a static post. The file you have can be repurposed for various content. Cut it up into smaller sections and create blog posts for each section. You can also use the graphics as featured images and post to Flickr or Instagram, sparking more interest in your website.

Long story short, infographics are not dead. They are still a valuable form of content for marketing if done correctly. Recently I spoke with Jacqueline Jensen from Piktochart to dispel some of the infographic myths, as well as discuss some of the best ways to market your infographics.

You can listen to the podcast below, or via Legalmorning, or iTunes.