Infobip recognized as a Leader in 2023 Gartner? Magic Quadrant? for CPaaS

I’m thrilled to see that in the first Gartner Magic Quadrant for CPaaS, Infobip has been named a Leader in the Communications Platform as a Service (CPaaS) market. We’ve been recognized as a Leader for our overall completeness of vision and ability to execute.[1]

We believe, the recognition by analyst firm Gartner is testament to our investments in providing innovative new products and services alongside our global reach and scale. With our acquisitions of U.S. messaging heavyweight OpenMarket and VoIP provider Peerless Network, we really have cemented our superior position in America alongside our market-leading offer globally.

This wouldn’t be possible without our great global team of Bippers who play a crucial role in Infobip’s journey of connecting the world and becoming the communications platform for all platforms. They are our ‘engineering powerhouse’; people that like to go deep to understand all things tech and really love to build things.

Fastest-growing market

The CPaaS market is the fastest-growing market in software and is set to grow from roughly $11.8 billion in 2022 to $30.6 billion in 2026. By the same year, 40% of enterprise CPaaS spend will include advanced CPaaS tools, up from approximately 15% last year. This growth coincides with requirements to help organizations build systems that span the entirety of the customer experience. At Infobip , we are keeping our foot on the gas to ensure we remain the leading full-stack omnichannel communications platform for every platform.

To deliver a total customer experience and capture growth, it’s important to invest in higher-level functions such as conversational artificial intelligence (CAI), customer data platforms (CDP), and Contact Centre as a Platform (CCaaS). As Gartner stated in its earlier Competitive Landscape CPaaS report[2] (March 2023): “The communications platform as a service market is evolving beyond APIs to encompass the entire customer journey and CPaaS providers must construct customer experience as a service (CXaaS) offerings to target the entire customer life cycle. Not only by encompassing CPaaS, but also contact center, customer data platform (CDP) and conversational artificial intelligence (CAI), as well as customer journey orchestration.” Furthermore, to accelerate time to value for customer experience (CX), Gartner also recommended providers: “to provide tools such as user-friendly templates, ‘solutions in a box’ for advanced use cases, improved visual builders and detailed journey analytics.”

AI-driven conversational cloud solution: Experiences

With our recent launch of Infobip Experiences , we’re meeting these evolving demands. Experiences is our new and revolutionary generative AI-powered, no-code journey builder that helps businesses engage customers, foster loyalty and drive business growth. It provides seamless integrations where businesses can connect their existing technology stack in a few clicks. The solution offers valuable insights into conversational journeys with analytics and reporting capabilities, tracking consumer behavior, measuring performance metrics, and identifying areas for improvement.

Our own research shows that consumers increasingly want a conversation with a business or brand on their preferred communications channel. Infobip Experiences helps firms do this by providing conversational journey templates that solve pain points and delight customers.

CPaaS X

At Infobip, we see it as our purpose to democratize the future of digital interactions between business and people by creating breakthrough innovations. We make it possible for businesses to develop and grow customer relationships over any channel with the Infobip full-stack, cloud communication platform as a service. We’ve already introduced the next generation of CPaaS, CPaaS X , which is a modular API stack to help platforms scale exponentially with reduced engineering effort and greater operational efficiency. I’m delighted that we’re globally recognized as CPaaS leader by independent industry experts like IDC, Omdia, and Juniper Research. Now being named as Leader in the first Gartner Magic Quadrant for CPaaS is yet more icing on the cake. ?

You can view a complimentary copy of the Gartner Magic Quadrant for CPaaS report here .

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[1] Gartner, “Magic Quadrant for Communications Platform as a Service (CPaaS)" by Lisa Unden-Farboud and Ajit Patankar, 18 September 2023

[2] Gartner, “Competitive Landscape: Communications Platform as a Service report” by Brian Doherty, Daniel O'Connell, Lisa Unden-Farboud, Ajit Patankar, 17 March 2023