INFO DROP JULY 2024
Be The Machine
We are a full-spectrum experiential shop, here to build everything smart, fun and cool.
PROJECT SPOTLIGHT ... A quick glance at Be The Machine work
L.I.F.T. SUMMIT- Bringing Jim Mattis and Scott Galloway together to talk leadership and the future of America was special. Making it happen with VentureFuel for 300 business leaders in a VIP setting was awesome. The takeaways still resonate, especially as the duo predicted America's current political tension.
HOT TREND ... The future of marketing is happening right now
CULTURE MAKER SWAG- You still aren't making generic premiums like hats or pens or chargers are you? We are in the age of limited edition specialty gear! EX: Paramount+ is promoting The Chi with a special crossover promo with Hypebeast that has goodies from multiple Chicago-area culture makers that has fans and collectors scrambling to get the pack. Brands are going to the cool names to have an impact.
#EVENTLIFE LAST MONTH ... What Be The Machine has been up to lately in this crazy lifestyle
HERE COMES THE SUN- Summer means hitting the road at BTM. With several tours at play, it's all about staging promos at ballparks, hitting concerts, and drinking insane amounts of water. Seems like every day it's 90+ degrees! Atlanta, Philly, Vegas, Hartford, Dallas, Boston ... someone target Anchorage already! Fun with LEGO Ninjago, He Gets Us, Spotify, Nextdoor, Xfinity and Wix.
EVENTS WE LOVE ... Highlighting an event that captures our heart
US OPEN SURFING- A true slice of Americana at Huntington Beach as massive crowds blanket the beach to catch the action. There is so much more than surfing, with concerts, volleyball, sponsor village, and the OC lifestyle making it a spectacle in the sun for all types. The weeklong event in early August is one-of-a-kind.