INFO DROP DECEMBER 2024
Be The Machine
We are a full-spectrum experiential shop, here to build everything smart, fun and cool.
PROJECT SPOTLIGHT: H&R BLOCK SHINES
One of the most memorable events of Make Every Block Better program staged in all 50 states was the tree lighting takeover in Maine. An entire neighborhood glowed as a custom artistic light arrangement spanned over a public park. The lighting festival featured bands, dancing and placement of a permanent plaque.
HOT TREND: HYPING SOCIAL HISTORY
Spotify Wrapped & IG Top Nine already top the list as social platforms whose year-end recaps have become essential content. We're seeing live events embrace the idea to showcase visitor social habits with a live social media scoreboard, which drives engagement even further as attendees push content to be featured for all to see.
#EVENTLIFE: A NOV TO REMEMBER
It's that time of year when clients assemble Holiday plans. No spoilers, but we curated some very cool mailers with custom gifts this year! We also planned out a few big company parties for our partners-- trust us, you want an invite! NFL activations continued to roll along all month but don't get jealous-- one rarely gets to enjoy the games working 12-hour days in the cold!
EVENTS WE LOVE: PARADE OF LIGHTS
There are many Holiday light shows but we love the San Diego Bay Parade of Lights, as hundreds of boats are decked out in themes each year. The floating show covers the entire SD waterfront, as groups and private citizens alike light up their boats in festive ways for all to see. Each December, over 100,000 view the spectacular flotilla.