Influential Power of Words

Words inspire people to do better and be better, spur them to take action, to make history

Many words have the power to motivate. A word that performs well can change the world.

The sole purpose for a business of using words is to attract more customers and induce higher sales.

According to the neuroscientist Antonio Damasio “We are not thinking machines.We are feeling machines that think.”

Words must appeal emotionally as we humans are emotional machines.

In 2011, Purplefeather promotional video The Power of Words went viral on YouTube, attracting several million views and causing a global sensation. It shows how the wise choice of words can actually change your world.

Starting with actors and singers who understand that how names can play an important role. Ralph Lifshitz knew his name had not enough panache. Therefore, he changed it to Ralph Lauren. It all starts with the name – Ralph Lauren.

Dilip Kumar real name Muhammad Yusuf Khan and Akshaya Kumar original name is Rajiv Hari Om Bhatia, are some other examples. Akshay Kumar even said that immediately after changing his name, he started getting films.

The fashion industry has its own way to influence the customers. The name “Gloria Vanderbilt” represents itself as international star quality for wealth, power, and brains. There isn’t a single person who doesn’t know about Victoria’s Secret. The title brings up images fulfilling dreams and fantasies. The lingerie company captures and mirrors the secret desires of men and women. The runway shows, catalogs, website and stores, all have played an important role in transforming men and women’s purchasing patterns of lingerie.

It all boils down to pronunciation

If the initial letters aren't common, or pronounced differently across different languages, customer can get hesitation reading or saying the name. It can be used to convey strength and confidence.

How some letters play key role in influencing customers:

Q & X

These two are the least-used letters across the languages. Generally, not everyone is used to seeing words starting with 'q' and 'x' in everyday writing. A brand name starting with one of these can make them pause and their pronunciation is also not always straightforward.

C & G

These are both "soft" and "hard" letters depending on the context. Generally, the letter 'c' has a hard sound when it's before 'a', 'o' or 'u' (car, cot, cup), and soft after 'i' or 'e' (cite, cereal. In English, those who may not speak English as a first language or at all, letter 'g' (gift, giraffe), can be intimidating, even for a word that seems straightforward to English speakers like Google.

H & W

These two letters sound breathy, almost silent sounds make them hard to hear. It is also impossible to lip-read them as well.

A, E, I, O and U

In English all lack in the structure making them more auditory appealing. Many businesses choose names that start with a vowel because it images more open and inviting sound.

Words use to communicate customers are reflection of the person or company it represents, therefore must be selected carefully. It can have two extreme meanings in different context. It should resonate with customers.

The responsibility lies with us on how we wanna use the words and how it is going to affect the product and brand image.