The Influential Nonprofit: Using Video and Events To Attract and Retain Donors

My dad taught me everything I needed to know about entertaining. He and my mom could throw an incredible party, and passed that skill along to me. His party-throwing formula came with three rules.?

1. Have plenty to eat.

2. Have plenty to drink.

3. Give them something unexpected that they will remember.

Every party my parents threw came with some unexpected experience that delighted guests and made the occasion one to remember. (Think songs, skits or my dad descending the staircase at midnight on New Year's Eve in diaper and sash as the new year's baby!)

Experiences combined with emotions create memories and you want your events to be memorable for sure.?

And yet, there's so much more that your events can be. They can create community, forge connections with other attendees and create deeper bonds with your organization.?

In this episode of?The Influential Nonprofit, Joey Goone of The Utopia Experience shares the way his company creates events for nonprofits that are so special they are transformative. He works with clients to create connection and community at events that last long after the actual experience.

Joey is absolutely on ?????? with passion for helping nonprofits share their stories and create exceptional experiences for their donors.?He and his company helped 200 nonprofits raise more than $30 million since the onset of the pandemic. His mantra and Utopia's sole purpose is to serve those that serve the world.?

His heart and commitment to service comes through in this episode, along with some stellar wisdom to boost your event experience.

“Communal capital - is the most important type of event capital. People want to find other people that are trying to solve similar challenges that have similar aspirations and that they can bond with those people in an effort to have a higher transcendent purpose in life.”

Check it out here?and maybe even share this with your event committee!

In case no one has told you yet today, you are awesome!

PS: Planning for my third Donor Attraction Forum (January 26 & 27) is underway in earnest next week. I am looking for amazing speakers to share all manner of how to attract donors. Is there something you would love to learn about? Or a speaker you would recommend? Hit reply and let me know. With your input, this will be the best event yet!