Influencing without authority

If you take a job in an industry outside your current career path, you may be able to use your experience to influence how the business runs. For example, I once had a client who lost her sales job and worked for her father at his small marketing agency while she continued to job search. Her experience in sales gave her great exposure to which marketing tactics work and which don’t. But her father believed he knew what was best for his company. She had to work incredibly hard to influence him to think in a different way. After two unsuccessful attempts, she worked to see things from her father’s perspective and brought him along on the journey of change at his pace. It worked, and her father encouraged her to try her approach, which increased business by 20%. While she was successful in driving her father’s business, she was also successful in learning how to influence more effectively, and that helped her in her next career move.

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