Influencers, You're Being Replaced
In 1898, Nikola Tesla (allegedly) said, "you may live to see man-made horrors beyond your comprehension." Well, I'm sorry to say that time might be upon us, and TikTok is leading the charge.
What if I told you that in the near future, AI will be able to not only write copy, but also generate a fake virtual influencer to deliver it? TikTok seems to be gearing up for exactly that.
It may be closer than you think. In fact, Douyin, the Chinese version of TikTok, already has this feature. Advertisers only need to describe their product to an AI, and it generates the rest.
We're all for tools that make marketers' jobs easier, but something about this just feels a little creepy. As AI models get better at generating realistic videos, it's only going to become increasingly difficult to tell who's actually a human on the internet.
Of course, an AI-generated script delivered by an AI-generated person is never going to be a substitute for the real thing, but it could still gain traction in the coming years.
What do you make of all this? Are the robots coming to replace us all? Let us know and continue this conversation on X.
The Round-Up
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As Seen In The Business Journals
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