Influencers VS Affiliates - Which is best for your brand?

Influencers and affiliates are a new way to approach public relations, but which one is the best for your brand? And what’s the difference between the two?

Working with influencers usually includes a shorter term agreement, and their KPI's are geared mostly towards brand awareness. Affiliates are sometimes also called brand ambassadors, and these are usually longer term working relationship. Affiliates can even be thought of as an extension of your sales, and their KPI's are directly related to revenue growth.

At Sociallee, we have a lot of clients that work with both influencers and affiliates. Oftentimes, an influencer partnership can evolve into an affiliate relationship if the influencer likes a company's product or service and produces high-quality content.

Tune in to episode 24 of Sociallee Relevant Podcast to hear how you can utilize influencers and affiliates to boost your bottom line and reach new customers for your business.